Website Design for Small Businesses
Many small business owners are looking to grow their businesses, but don’t know where to start. One of the best ways is by improving your online presence with a website design. Online marketing agencies can help you create an attractive and functional website that will encourage customers to purchase from you rather than your competition.
Building an effective small business website is not easy!
Online marketing agencies have the skills and expertise to help small businesses build an effective website. They can create a design that works for your needs, understand what customers are looking for on your site, and promote it through search engine optimization (SEO) techniques. Here’s why working with a digital marketing agency could be just what you need!
Digital Marketing Agencies have training and experience in website design that can help you create an attractive and functional site. They also have the skills to know what customers are looking for on your site, so they can make sure it is easy for them to find what they need.
The top digital marketing agencies will optimize your small business’ website through SEO techniques such as keyword placement and copywriting to convert your website visitors.
Choosing the right Content Management System (CMS)
One of the first to small business website design is to choose the right content management system. Here are some things to consider while choosing a CMS:
-What platform does your small business currently use?
-Do you want an open source or commercial option for your website design?
-Will this be the first of many sites that needs content managed in it, or is this just one site with little need for updates
-Does the CMS work well with SEO?
-Does the CMS require coding?
-What will be your traffic needs and do you expect to grow in size?
-“Do I want a one stop shop or can I outsource some of my website design?”
The best digital marketing agency for small business website design should offer many options, tools, and features that work well.
WordPress is the best CMS for small business website design. It’s open source and easy to use with features like SEO, mobile responsiveness, and more!
Squarespace lacks the SEO and mobile responsiveness features that are needed in a CMS for small business website design. It’s also expensive when it comes to hosting fees, with prices being twice what you may expect on other platforms like WordPress.
Wix has disjointed features that make it difficult to maintain a small business website design. The SEO is also not strong, which means your site can’t be found easily by search engines like Google and Bing.
Weebly is not meant for small business website design. It can be used to make a simple site that has no SEO and mobile responsiveness, which is not what small businesses need.
You do not have to be tech savvy
An effective digital marketing agency will help ease your burden by taking care of the technical aspects of web design.
A digital marketing agency will also help you with any SEO needs you may have so that your website is being found by potential customers in search engines for the keywords they are searching for. A knowledgeable and experienced team at a good digital marketing company can optimize your site to be better seen on Google or Bing, as well as make it worthwhile for you to spend the time and money on SEO.
A good digital marketing company will also offer domain registration, hosting plans, blogging platforms for content management systems, call-to-action buttons for your website such as customer contact forms or social media signup links (for Facebook), proofreading of copywriting to make sure it is error free and effective.
Grow your business while we take of your website
Growing a small business is hard work, and if you are not careful, your online presence can be the difference between success or failure. We want to help small businesses with their websites design in order to increase customer growth while we take care of everything else for them.
There are too many website hosting companies to choose from
It is best to not choose cheap website hosting, especially if you are a small business. It is much better to choose the best website hosting company that will allow your site to perform how it should and offer speed, reliability, customer service and security.
Mobile Responsive Website Design
Mobile Responsive Website Design is important for any small business. Mobile responsive means that it will be easy to navigate your website on a mobile device and phone, allowing customers the convenience of viewing your site where ever they are.
While WordPress has a big community direct support is always important. A small business needs to make sure that their website is supported by an expert, at all times.
A professional digital marketing agency will also provide guidance for your site and advise you on the best practices available so that you can be successful online as well as offline.
Your domain name should be the company name and should be easy to find.
Having your domain name match up with what you do is important for small businesses, as it will make them easier to find by customers.
WooCommerce can help add an online store to your site, which will help increase sales for a small business.
A WooCommerce website is easy to set up and can be customized by the web designer or even yourself with some basic knowledge of WordPress.