organic digital marketing tips for small businesses

Small Business Organic Digital Marketing Blog

Bold Eye Media helps businesses with website design, SEO & Organic Digital Marketing.

Digital Marketing For Small Business

Why You Should be Paying Attention to Google Core Web Vitals

If you’re trying to stay on top of your SEO game, you know there are a lot of things to keep up with. One of the most important is known as core web vitals. What Are Core Web Vitals? Core web vitals are a specific set of factors that Google...

How To Choose Brand Colors

If you are in the process of designing or re-designing your brand's look and messaging, the colors you choose are extremely important. In fact, according to research, up to 85% of consumers believe color is the biggest motivator when choosing a particular product. 92% of consumers say that visual appearance is...

The SEO Guide For HVAC Contractors

Are you an HVAC contractor who is always looking for the best SEO strategy to get more customers and increase your sales? Do you want to know how you can use SEO strategies for your business? We have all the information you need about what works and what doesn't work...

What is Organic Digital Marketing?

As our world becomes increasingly digital, it has dramatically changed the marketing landscape. New technologies continue to open new doors for creative marketing strategies. One emerging strategy you should be using is known as organic digital marketing. Let’s go over what exactly it is and why you should be using...

What is a marketing roadmap?

These days, marketing is an essential part of running a successful business. However, many business owners don’t really understand what goes into marketing. It’s not the old concept of advertising; just throwing a couple of commercials onto the tv or paying for a full-page ad in a newspaper or magazine....

Social Media Marketing Guide For General Contractors

Are you a general contractor that is struggling to get more leads and at the same time want to increase sales? If this sounds like you, then it's time for some social media. Social media marketing is a great way to find new clients and build your business online. But...

The Ultimate Guide To Contractor Marketing

The Ultimate Guide to Contractor Marketing: Keeping Your Business on the Cutting Edge There are many contractors who want to know the best marketing strategies for their business. In this blog post, we'll help you learn what they are. We will discuss how contractor marketing has evolved over time and...

How to create a digital marketing budget

Establish a digital marketing goal You can’t create a plan, map, steps, or budget if you don’t know where you’re headed. Establishing marketing goals will help you to best figure out how much money you’ll need in order to accomplish them. Creating your goals means deciding what results you’re going...

Nurturing your customer database

Take Advantage of Customer Relationship Management Software  If your company isn’t already taking advantage of a customer relationship management (CRM) software, you should start by implementing one immediately. For those still holding out, let’s just consider the advantages you can gain from automating your customer relationship management. A CRM system...

How to secure your WordPress website

Invest in Secure Hosting There are many more characteristics of a secure site than just the internal logistics. One of the most important steps you can take in guaranteeing the safety of your information is invest in great web hosting services. You should choose a host whom you trust absolutely,...

Leveraging Social Media In Your Small Business

Understand Your Customer Base When starting out with your new social media profiles, or investing in a business idea from the start, you need to know who your target market is and what kind of clientele you’re catering to on a daily basis. Today, many companies have made “customer profiles”...

Setting SMART Marketing Goals

Know Your Target Revenue The difference between profit and loss can be razor thin in many industries, and your company needs to know exactly how much revenue it needs to generate in order to establish a positive cash flow. You should take your overhead into account, as well as other...

How to ask for online reviews

Email or SMS? There are a few key questions you’ll want to ask to determine how your business will increase its influx of reviews. The first is deciding on which form of communication you’ll want to use with customers – e-mail or SMS. Many companies today are switching over to...

Local SEO Is vital for contractors

What is local SEO for contractors? Finding customers is not easy for anyone, especially for people in industries that aren't used to heavy marketing. One of the things that makes this so difficult for service industry professionals such as general contractors, plumbers, electricians, roofers, and home services, is that most...

Your slow loading website is costing you money

User Experience Customers today demand faster and faster websites. The attention spans of the general public are dwindling, and your website speed must keep up with the pace of decline in order to attract customers and keep eyes on the page for a longer time. The guideline for website run...

5 Reasons Why Your Website Has A High Bounce Rate

What Is A High Bounce Rate? At this point, you may be wondering: “What constitutes a high bounce rate, and what is a good bounce rate?” The answer, unfortunately, isn’t so straightforward and depends on the type of page you are analyzing. For example, a well-run retail site should have...

8 Google Analytics Metrics To Keep An Eye On

Bold Eye Media is a marketing agency for small business owners. We know you're busy, so we've created this blog post to help you better understand the 8 Google Analytics metrics that will help your company grow! 1. Your Search Traffic Any company that hopes to run a profitable website...

The benefits of blogging for your business

So what are the benefits of blogging for your business? Most business owners are either intimidated or do not see the benefits of blogging for their businesses. There are 9 main benefits for blogging for your business, but there are also benefits of blogging for your marketing efforts as well....

Why is SEO an ongoing process?

1. The Online Market Is Always Changing Our rapidly advancing technology results in a constant introduction of new products and terminology. Because of that, keywords that once were highly effective can become less common or even obsolete over relatively short periods of time. Say that you sell audio equipment. Once...

Why Your WordPress Website Needs A Maintenance Plan

What Exactly Is A Website Maintenance Plan? It’s safe to say that your website is a valuable investment, which should be treated according to care. You wouldn’t expect to purchase a home and not plan to do any maintenance on the place until it started to fall apart. It’s the...

30 Reasons Why SEO Is Important For Businesses

If you've been wondering why is SEO important for business, you've come to the right place. Most businesses assume SEO isn't a necessary expense - especially startups. However, this is far from reality. In this digital era, SEO is constantly growing in its importance. Seo is expanding into new areas....

Why WordPress is Good for Small Businesses

It’s easy to upload and manage content. Gone are the days when your webmaster has to dig through lines of code to update your homepage. WordPress makes it easy for even the most technologically-challenged people to upload a post or swap out an image. That’s because WordPress is a Content...

Signs That It Is Time To Re-Design Your Website

1. Your Website Has A High Bounce Rate Your bounce rate is the number that measures how many visitors leave your site after viewing one page. In other words, this is the percentage of people who take a single look at your site and leave your site. Whether this is...

Why does my business need a website?

1. The Changing Consumer Landscape  As a result of the restrictions brought about by the COVID-19 pandemic, consumers have essentially moved all of their activity online. Anyone who doesn’t have a trusted online presence, which includes a quality website, is choosing to forego business on a massive scale, at an...

Qualify leads with website forms

How to use forms to qualify your leads Keep in mind that when you are qualifying leads, you are trying to learn essential information that will help you understand whether someone is likely to become your customer. That means you need to find out if the lead has the authority...

How Do I Optimize My Google My Business Listing?

1. Detailed and Consistent Information The most important thing you need to do to optimize your listing is to first set up the essential information related to your business. When you fill out your business details, double-check to confirm all the material is correct. Use proper grammar and check your...

Stop Sending Website Leads To Your Inbox To Die

What’s a Lead Generation System & Why Do You Need It? If you’re putting any effort into generating new leads, you should also take the time to implement a lead system, which allows you to evaluate, track and follow up with your leads all throughout the conversion funnel. A successful...

What is the value of good website content?

Hiring a professional copywriter for quality and SEO While it is necessary to have a well-written, unique copy on your website, it’s not always easy for business owners, who are already wearing too many hats, to create that copy. High-quality writing is a skill that not everyone has, but it’s...

How to audit your small business website

Step 1: Check Your Design There are two elements you should check when you look at your website design: mobile responsiveness and aesthetic design. A website that is designed to be responsive when accessed on a mobile device is a website that will earn you new customers. The average business...

5 methods for growing your E-Commerce Website

There are three pieces to running a successful e-commerce site: Attracting customers Getting customers to buy Retaining customers For most e-commerce businesses, those first two are not too difficult. However, retention is the hardest, and it also happens to be the most important. Why is customer retention so critical given...

The Website Design Process Guide

Designing a website is the first step in developing your online presence. Designing your new website can be a daunting task, but it doesn't have to be. By following these steps, you will design an effective and user-friendly website that will grow with your business. So what should I consider...

Why use marketing automation?

Benefits of marketing automation It has been shown repeatedly that utilizing marketing automation increases growth and provides a high marketing ROI. Businesses who choose a strategy that relies on automated marketing receive numerous benefits that lead to success. Quality lead generation  Lead generation is essential for every business. Without leads,...

10 Content Marketing Tips for Small Businesses’

Small businesses are always looking for new ways to increase revenue and reach their goals. One of the best ways for them to do this is through content marketing. Content marketing is a strategy that involves creating interesting, valuable content in order to market your business and generate leads. In...

How to Generate Leads for Your Small Business

How it works. A lead generation system works by taking a prospective customer through a series of emails and small commitments leading to a call-to-action email designed to deliver interested parties to your sales team. It works like this. A prospective customer lands on a custom landing page promoting your...

The importance of online customer reviews

Are online reviews important? The fact is, statistics show that 90% of consumers read online reviews before visiting a business. Reviews are critical to purchasing decisions. They can be the difference between your business doing okay and doing great, particularly if you’re in a competitive marketplace. Reviews are also called...
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