organic digital marketing tips for small businesses

Small Business Organic Digital Marketing Blog

Bold Eye Media helps businesses with website design, SEO & Organic Digital Marketing.

Digital Marketing For Small Business

Social Media Marketing Guide For General Contractors

Social Media For General Contractors : Challenges There are products and services that are a natural match for the internet. Political campaigns, fashion, travel, and food require very little marketing effort. Creating compelling, shareable social media for general contractors is  a bit more challenging and requires a hefty dose of...

The Ultimate Guide To Contractor Marketing

How to Get Started with Contractor Marketing The world of contractor marketing can seem overwhelming, especially if you’ve just started your business. What types of marketing are most effective? How much should you spend on reaching new people versus re-engaging previous customers? Is it worth it to advertise on social...

How to create a digital marketing budget

Establish a digital marketing goal You can’t create a plan, map, steps, or budget if you don’t know where you’re headed. Establishing marketing goals will help you to best figure out how much money you’ll need in order to accomplish them. Creating your goals means deciding what results you’re going...

Nurturing your customer database

Take Advantage of Customer Relationship Management Software  If your company isn’t already taking advantage of a customer relationship management (CRM) software, you should start by implementing one immediately. For those still holding out, let’s just consider the advantages you can gain from automating your customer relationship management. A CRM system...

How to Create Exceptional Content That Engages Your Audience

Hook your audience in Once you know the scope of the project, do your research on the topic, sit down to compose the content, and remember, the very first sentence HAS to reel in your audience. Try not to make it too wordy or embellish beyond measure, but DO write...

How to secure your WordPress website

Invest in Secure Hosting There are many more characteristics of a secure site than just the internal logistics. One of the most important steps you can take in guaranteeing the safety of your information is invest in great web hosting services. You should choose a host whom you trust absolutely,...

Leveraging Social Media In Your Small Business

Understand Your Customer Base When starting out with your new social media profiles, or investing in a business idea from the start, you need to know who your target market is and what kind of clientele you’re catering to on a daily basis. Today, many companies have made “customer profiles”...

Setting SMART Marketing Goals

Know Your Target Revenue The difference between profit and loss can be razor thin in many industries, and your company needs to know exactly how much revenue it needs to generate in order to establish a positive cash flow. You should take your overhead into account, as well as other...

How to ask for online reviews

Email or SMS? There are a few key questions you’ll want to ask to determine how your business will increase its influx of reviews. The first is deciding on which form of communication you’ll want to use with customers – e-mail or SMS. Many companies today are switching over to...

Local SEO Is vital for contractors

What is local SEO for contractors? Finding customers is not easy for anyone, especially for people in industries that aren't used to heavy marketing. One of the things that makes this so difficult for service industry professionals such as general contractors, plumbers, electricians, roofers, and home services, is that most...

Your slow loading website is costing you money

User Experience Customers today demand faster and faster websites. The attention spans of the general public are dwindling, and your website speed must keep up with the pace of decline in order to attract customers and keep eyes on the page for a longer time. The guideline for website run...

5 Reasons Why Your Website Has A High Bounce Rate

What Is A High Bounce Rate? At this point, you may be wondering: “What constitutes a high bounce rate, and what is a good bounce rate?” The answer, unfortunately, isn’t so straightforward and depends on the type of page you are analyzing. For example, a well-run retail site should have...

8 Google Analytics Metrics To Keep An Eye On

1. Your Search Traffic Any company that hopes to run a profitable website needs the visibility to drive consistent traffic, and search traffic is the key factor in doing so organically. They say if you want to hide something, the best place to put it on the second page of...

Take your brick and mortar store online

Before Getting Started To avoid wasting any of your valuable time, you’ll need to do a fair share of preparation prior to setting up an e-commerce platform for your business. Build Your Customer Persona: The first thing you’ll need to figure out is your target audience – or your most...

5 Steps to growing your small business SEO

1. Research Your Keywords Every time someone online searches for a product, service, or more general answers to a question, they’re using keywords to find what they need. Keywords are words or phrases which a user will input into the search engine to perform the search. Keywords are specific, meant...

The benefits of blogging for your business

So what are the benefits of blogging for your business? Most business owners are either intimidated or do not see the benefits of blogging for their businesses. There are 9 main benefits for blogging for your business, but there are also benefits of blogging for your marketing efforts as well....

Why is SEO an ongoing process?

1. The Online Market Is Always Changing Our rapidly advancing technology results in a constant introduction of new products and terminology. Because of that, keywords that once were highly effective can become less common or even obsolete over relatively short periods of time. Say that you sell audio equipment. Once...

Why Your WordPress Website Needs A Maintenance Plan

What Exactly Is A Website Maintenance Plan? It’s safe to say that your website is a valuable investment, which should be treated according to care. You wouldn’t expect to purchase a home and not plan to do any maintenance on the place until it started to fall apart. It’s the...

Do Contractors and Construction Companies Need a Website?

Your Website is Your First Impression Now more than ever before, your website is a potential clients’ first impression of your business. When they can’t find out the web, they may think they can’t trust you and you are not a reliable and reputable business and move on to the...

Does SEO Work for Small Businesses ?

What is Search Engine Optimization? SEO stands for search engine optimization and is a tool that can be used to help your business’ website show up higher on search engines like Google. The websites that appear the highest in search engine results get the majority of online traffic because these...

Why WordPress is Good for Small Businesses

It’s easy to upload and manage content. Gone are the days when your webmaster has to dig through lines of code to update your homepage. WordPress makes it easy for even the most technologically-challenged people to upload a post or swap out an image. That’s because WordPress is a Content...

Signs That It Is Time To Re-Design Your Website

1. Your Website Has A High Bounce Rate Your bounce rate is the number that measures how many visitors leave your site after viewing one page. In other words, this is the percentage of people who take a single look at your site and leave your site. Whether this is...

Why does my business need a website?

1. The Changing Consumer Landscape  As a result of the restrictions brought about by the COVID-19 pandemic, consumers have essentially moved all of their activity online. Anyone who doesn’t have a trusted online presence, which includes a quality website, is choosing to forego business on a massive scale, at an...

Qualify leads with website forms

How to use forms to qualify your leads Keep in mind that when you are qualifying leads, you are trying to learn essential information that will help you understand whether someone is likely to become your customer. That means you need to find out if the lead has the authority...

How Do I Optimize My Google My Business Listing?

1. Detailed and Consistent Information The most important thing you need to do to optimize your listing is to first set up the essential information related to your business. When you fill out your business details, double-check to confirm all the material is correct. Use proper grammar and check your...

Stop Sending Website Leads To Your Inbox To Die

What’s a Lead Generation System & Why Do You Need It? If you’re putting any effort into generating new leads, you should also take the time to implement a lead system, which allows you to evaluate, track and follow up with your leads all throughout the conversion funnel. A successful...

What is the value of good website content?

Hiring a professional copywriter for quality and SEO While it is necessary to have a well-written, unique copy on your website, it’s not always easy for business owners, who are already wearing too many hats, to create that copy. High-quality writing is a skill that not everyone has, but it’s...

How to audit your small business website

Step 1: Check Your Design There are two elements you should check when you look at your website design: mobile responsiveness and aesthetic design. A website that is designed to be responsive when accessed on a mobile device is a website that will earn you new customers. The average business...

5 methods for growing your E-Commerce Website

There are three pieces to running a successful e-commerce site: Attracting customers Getting customers to buy Retaining customers For most e-commerce businesses, those first two are not too difficult. However, retention is the hardest, and it also happens to be the most important. Why is customer retention so critical given...

Recipe for a Successful Website Project

1. Requirements When first starting a website design project, take some time to brainstorm and reflect on what your requirements are in order for your project to be successful as well as what your end goal is for the project. These requirements could focus on specific features that you are...

Why use marketing automation?

Benefits of marketing automation It has been shown repeatedly that utilizing marketing automation increases growth and provides a high marketing ROI. Businesses who choose a strategy that relies on automated marketing receive numerous benefits that lead to success. Quality lead generation  Lead generation is essential for every business. Without leads,...

Why content marketing is important

Your Visitors Have an Opportunity To Learn A lot of businesses are offering products and services that most people really don’t know that much about. That makes them less likely to commit if they don’t have a clear understanding of what you’re offering or why it’s important. Take a landscaping...

How to Generate Leads for Your Small Business

How it works. A lead generation system works by taking a prospective customer through a series of emails and small commitments leading to a call-to-action email designed to deliver interested parties to your sales team. It works like this. A prospective customer lands on a custom landing page promoting your...

The importance of online customer reviews

Are online reviews important? The fact is, statistics show that 90% of consumers read online reviews before visiting a business. Reviews are critical to purchasing decisions. They can be the difference between your business doing okay and doing great, particularly if you’re in a competitive marketplace. Reviews are also called...
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