Reputation Management starts with the first thing that a potential new customer will see. That will normally be your website. There are a number of transparency/credibility items that you can include on your website, such as having clear and visible contact information to build trust. The best way to build trust, though, reviews from your existing customers. These are genuine comments from real people who have used your products or services.
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How to ask for online reviews
The importance of online customer reviews
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