Do you want your landscaping business to stand out from the competition and attract as many customers as possible?
If so, marketing your business is a must.
However, marketing can be confusing and seem overwhelming at times. What should you do?
To start marketing your landscaping services effectively, the first thing to consider is what type of marketing will work best for you and also stay in line with your overall strategy.
In this blog article, we will explore 10 different ways that landscaping companies can market themselves more effectively so they are able to thrive in today’s competitive landscape.
What are the Different Ways on How To Market Your Landscaping Business?
Marketing a landscaping business is a challenging task. But you can’t grow your company without it!
Digital Marketing for the landscaping industry is tricky because it’s not just about how well the landscaping work you do speaks for itself, but how well people think of how professional and skilled you are in what you do.
When it comes to how you market a landscaping company, there are many different ways you can maximize the reach of your marketing efforts.
Let’s get started with how to promote your business and grow as much as possible in this competitive landscape.
Here are seven tips for success:
1) Get your landscaping business in the marketing game before the peak season starts.
This is the time to be proactive about how you will market yourself for the busy season, which starts in April and ends in late November or early December.
Start by getting your landscaping business on listings so that customers can find you easier when they are looking for someone to work with them on their home’s landscape design project.
Try to be the first to reach out when you see a potential client. Take advantage of this time by investing in how people will find and how they will see you.
Starting early will also give you the time to establish your business’s online presence before the competition gets too heavy, whether it be through social media platforms or a website.
This is the perfect opportunity to have a chat with your clients to learn how you can better serve them.
2) Identify Your Potential Client
The next step is knowing who your potential client might be. Why does this matter?
- It’s important because it will help you better figure out how to brand or market yourself. The more specific the target audience, the easier it is for you to get into their head and start creating strategies that would appeal specifically to them.
- Knowing who your potential client is will help you make a more tailored pitch to how and what would be most beneficial for them.
No matter who your customer is, you can find them and appeal to their needs.
They may be homeowners that are looking for a landscaping service but don’t have the vision or time to maintain it themselves.
They could also be new homeowner developers whose properties require some work before they’re ready for sale.
Take some time to ponder how you can position your business for a specific type of customer, which will help grow how many customers you get in the long run.
The more specialized your skills and knowledge about what you do is, the better chance there is for attracting people who are in need of your services.
This is how you will be able to stand out from the competition and how you can grow your landscaping company’s customer base.
3) Participate in local community organizations or events.
You may not think that this would have an effect on how you operate, but it does! In what way?
- This type of marketing will help give homeowners a glimpse into what you do and how well-known you are around the area as someone who has experience in your niche.
- Sponsoring these events can also be a great way for your landscaping business name and reputation to get out there, with the opportunity of making new connections in this process as well!
- Participating in a local chamber of commerce can help establish more trust with potential clients because it gives them the opportunity to see how good you are at what you do. It’s also a great way to get feedback and how others see you as well.
You will be able to gain perspective on how customers feel about your company by hearing what they have to say, which is crucial for business development purposes.
When you go to fairs and events, make sure you have business cards, lawn care postcards, flyers or other marketing materials on hand.
You can also host activities for visitors so that they can learn more about what you do without having to ask any questions themselves.
A real estate business owner will find this beneficial because they will be able to establish themselves as trusted business partners in the industry and increase their customer base.
Don’t limit it just to the town where you live either, if there are fairs or events in other towns that you can travel to, make sure you go because this is a great way for homeowners to find out about your landscaping business.
So, don’t shy away from these events! They are an opportunity for your landscaping company’s growth.
4) Social Media Marketing
Marketing through social media is a great way to get your landscaping business out into the digital world. Social media is a powerful marketing tool.
The biggest benefit of social media is that it allows you to create a personal connection with your customers.
How so?
Social media lets you share posts and content that will make people feel like they know more about who you are as an individual, which can help build trust in the business.
By creating social media pages for your landscaping business, you can reach a broad audience that would never know about your company otherwise.
This is because social media pages are public and anyone who has the link to it will be able to see what’s going on with your posts and content without having any boundaries.
Brand awareness
- Just like how social media has helped with brand awareness, it’s also a great way for people to learn about your landscaping company and what you offer.
Build Trust and Credibility
- It can help reinforce that they have found the right person or business to work with as well.
More accessible
- Social media is a valuable tool that has made advertising businesses easier and more accessible to the general public.
People can easily find you and connect with you on platforms like Facebook, Twitter, Instagram, LinkedIn or even Google+.
Wider Audience Reach
- This is a great way to reach out and connect with potential clients, as well as promote your landscaping services or to get reviews and referrals as well, which will allow people who may have never heard about you before to find out more about you and how good your services are!
Social media makes the process of marketing your landscaping company a lot easier, and allows people to find out about all that you have to offer without any effort at all!
There are also countless apps that can be used for social media promotion purposes-posting updates on Facebook or Twitter, Instagram, Pinterest, LinkedIn connections.
Explore these social media marketing platforms so that you can see what would work for your landscaping company the best
Landscaping companies might not think that they need to use social media, but it is worth the time. You are missing out on benefits if you don’t take this into account.
5) Ask for Reviews and Referrals.
One of the most effective methods a landscaping business owner may use to promote their products or services is through reviews or word-of-mouth referrals.
When you ask for reviews or referrals, it’s marketing done in the most natural way possible!
Why?
Prospective clients trust what current clients say about you.
Having reviews is a good way to make people want to buy your products. You can make more customers if they see what others think about you.
Reviews will also provide insight into what clients think about your company or services so that way you have an idea of how they feel and if there are any improvements needed.
If you have a landscape business that has a great reputation that you’ve been able to maintain and grow because your clients love you, you should ask them for testimonials of how pleased they are with your lawn care marketing business.
You may ask them to respond to Facebook posts that ask for recommendations or write a review on Google Maps, this will show how much they care about the work your company does.
6) Create a Landscape Business Website
How can a website help your lawn care business to increase more customers?
a)Increase Online Visibility
How can a website increase online visibility?
Landscape companies have a better opportunity to increase their customer base if they create an online presence.
This is because it’s so much easier for people to find your landscaping business when there are lawn care websites that people can visit and find your lawn care business.
b) A website can also help boost the SEO for lawn care business.
This is because it will be easier to find when there are search engine results due to your landscaping business being ranked higher in Google searches, which will result in more people finding out about you and what you have to offer!
In order for landscaping businesses to rank higher on search engines like Google, you need a website that will help your lawn care company get found.
c) Provide Tools and Resources
A website can also provide tools and resources for those who want more information about lawn care or landscaping.
In order to market a landscaping business successfully and effectively for today’s landscape, you need content that speaks directly to how your business operates in an exciting way.
Great content is how you stand out from the competition.
Have a website with content specific to lawn care services that provide lawn care articles with information on lawn care tips, lawn mowing tips and tricks, landscaping designs for front yards or backyards.
Creating or curating content that is specific to lawn care and landscaping can help businesses grow, succeed, and stay ahead of the competition.
c) Builds trust
Building trust is a vital stage of marketing your landscaping industry.
How can a website help build trust?
A lawn care website will have a higher level of trust because people can see your landscaping services and get more information about you.
They’ll also know that they are dealing with an established business which is reassuring for them as well!
It’s worth the investment to create a landscape company website because it will show prospective clients how professional you are and make them feel more comfortable when they do business with you.
7) Run a Campaign
Running a campaign is also another excellent way to market your landscaping business.
What is the goal of a lawn care campaign?
The objective for running a lawn-care campaign is to increase exposure and get more customers interested in your landscaping services.
By running a campaign, you’ll be able to promote your lawn care services and let people know how professional, reliable, and dependable you are.
Running a campaign also brings in more exposure and gives potential customers the opportunity to get familiar with who you are as well as what your landscaping services have to offer.
This way they can see which products or services are the best fit for them.
There are several ways to run a campaign online, that is through social media such as Facebook ad campaigns, email or even pay per click (PPC).
Facebook ad campaign
A Facebook ad campaign is a great way to get your landscaping business out there!
Facebook ads are one of the most effective ways to market and promote your landscape company.
Why?
This is because Facebook has more than two billion monthly active users, which means that you have an audience size larger than any other social media.
When you create a Facebook ad campaign, you can choose who will see your ad.
For example, if you want to target individuals who live in a certain area or municipality, then the Facebook ads option can allow you to do that!
This way your landscaping business is more likely to be found and contacted by potential clients.
It will help you reach your target audience and get the word out about what you have to offer!
Pay Per Click (PPC) advertising
How can PPC get you more customers?
Pay per click advertising is one of the most effective ways to market your lawn care business.
PPC ads allow you to customize what people see when they search online and it will be more cost-effective than other types of landscape marketing ideas that are out there!
8) Use Email Marketing
The use of email marketing in lawn care is becoming more and more popular.
Email marketing is when you send emails to people who have signed up for your email list. You can use this email to tell people about lawn care service, events or just a general update on what’s going on in your business.
It will let your lawn care services be seen by people who have shown interest before but never had the chance to contact you or become one of your customers yet.
Email marketing is a way to communicate with people about your products and services. It can help you get more customers and make more sales.
How?
By using email marketing strategy, you can stay in contact with your customers. The more they hear and learn about your lawn care services, the more they will trust it!
Through a mail campaign, business owners can reach a large number of potential clients all at once!
Don’t forget to include a prospecting call-to-action at the end of each email!
This way, you’re reminding them who you are and why they should do lawn care with your company!
9) Get Your Business on Listings
Listings are a great way to get your lawn care business out there!
Make sure your landscaping business is on some of the well-known listing sites. People come to these sites to search for services. Your chances of getting hired increase when you are on that listings
You can list your business on many popular websites, including Google My Business, Yelp, Thumbtack, Angie’s List, Yellow Pages, HomeAdvisor, Better Business Bureau and Houzz.
Make sure to have a good profile for these sites. You should also make sure that you update your photos of landscaping projects on the site too, especially your contact information such as your updated phone number.
Here are the reasons why you should get your business on listings:
1) Boost Your Online Presence
When you’re listed in one of the many directories that exist online, this will allow people who have found your lawn care marketing service through referrals or other companies they’ve used, to find and contact you.
Listing your business in every possible business directory is the best way to make sure that your business can be found by many people.
2) Make Your Business Known Locally
Create a free business listing with the same information on many different websites. When people search for things you offer, this will help them find your business more often.
Your lawn care business can be found more easily by people in your area. When landscaping customers search for lawn services on Google, they will find you first if you are listed with the local review sites!
This way, potential customers who want to hire someone locally for their lawn care service needs will know that they should contact you instead of wasting time looking for a lawn care service that’s located in another state.
3) Share Your Business Information
Every time you list your lawn care service, be sure to include a contact number and email address so people can reach you easily.
These listings will allow you to get new lawn care customers because people will be able to find your business and contact you much more quickly than if they had no idea where your lawn care services were located.
Listing in directories is a quick, easy way for lawn care professionals to make sure that their business can be found by the people who need them!
4) Build Trust and Credibility
Listings will allow you to show potential customers that your lawn care business has been around for a long time.
For example, if you go online and search “best lawn care company near me,” the listings results might include your company name because it’s one of the older companies in that area!
If people see how established your lawn care services are, they will be more likely to hire you because they know that your landscaping business has been around for a long time and are still operating successfully.
Listings can help get people’s trust in you!
It might seem like one of the less important things on this list but it really does prove crucial when looking at marketing strategies for lawn care companies.
10) Learn about SEO for Landscaping Business
Search engine optimization (SEO) is one way to learn how to market your landscaping company.
SEO is vital when it comes to lawn care marketing because it is the way that people find lawn care services or companies online.
The SEO strategy for lawn care businesses will help your website rank higher in search engines like Google, Yahoo or Bing.
It’s important that you’re able to rank on the first page of these searches so people can find and connect with you easily and attract more landscaping customers who are looking for a lawn service!
To rank higher, you need to do the following:
Write more content that’s relevant to your lawn care business.
- Your website should be search engine optimized. Write keywords that people use when they search for a landscaping company.
- Update old posts and add new posts
- Build a website with lawn care content that’s relevant to your lawn care business
- Use social media and other networks to promote the blog you made about lawn care services on your landscaping company
- Improve the design of your website so it is user friendly for people who are looking for lawn services in their area!
By doing these things, you’re giving people a better experience when they visit your website.
You’re also improving the chances of getting found on search engines with lawn care-related keywords.
The result? More profit! It’s because you’re able to get more customers!
Which Marketing Strategy Works Best?
Building a successful company name for landscaping businesses is not easy. It takes a lot of time, money and creativity to be the best at what you do.
You need to have an understanding of your target market in order for that marketing plan to work well.
The best way for you to decide which approach is right for your needs and goals is by determining what type of customer base you want to attract first.
This will help determine your marketing efforts that would work best for your company now or in the future.
If all of these options sound too complicated, we can take care of it all!
We’ll handle the marketing for your local landscaping company and leave you with more time to focus on what matters most to you.
How Bold Eye Media Can Help Market Your Landscaping Business?
We know what works and how to get people connecting with your lawn care business in no time.
Our team at Bold Eye Media has years of experience helping businesses promote their services online with a variety of digital marketing strategies including SEO and social media marketing campaigns.
Let our experts handle everything so that you don’t have to worry about anything other than growing your business!
We can make sure that every aspect of who you are reaches out into cyberspace where people looking for lawn care services in their area can find you.