What is organic traffic, and why is it important?

Created by Bold Eye Media on August 6, 2021
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    The organic traffic that we are discussing in this blog post is one of the best ways to promote your company or products without paying for advertising.

    This type of free searching means there was no financial outlay necessary from you, and it often results in more conversions than paid advertisements because people will click on what they find first when looking online!

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    What Is Organic Traffic On A Website?

    Organic search traffic is what separates your website from your competition. Search engines are the number one way for people to discover what they want by typing in what they’re looking for in a search engine result.

    Larger companies will spend a substantial amount of money on SEO specialists and pay-per-click (PPC) advertising. However, it takes time and effort investments to get organic search traffic.

    You can also earn organic search traffic by getting high-quality links back to your site and building a relationship with other websites.

    The organic traffic you get from Google is the best kind of result, as it was obtained without paying for ads. This means that someone searched on Google and clicked your Link naturally (without any outside interference).

    It’s important to note when this happens because these viewers are coming straight from a search engine rather than through other sources like referral links or social media posts; they want what you have to offer!

    This means that the organic traffic has searched for something on Google and clicked onto our website “organically” by clicking one of their search results pages.

    Why Is Organic Traffic Important?

    Targeted, Specific Approaches 

    The organic traffic that comes from search engines is specifically targeted towards searches related to your website. Organic traffic will typically come up when people are searching for specific keywords, so it’s important you optimize the SEO of your site and make sure it ranks at the top of results pages in order to get more visitors on a daily basis.

    Not only does this increase how many people visit each day, but it also increases conversions and improves overall success by getting new customers interested in what you do!

    By improving these aspects consistently over time, there should be no problem with finding an increased number of qualified leads or customers coming through their doors every month because they’re able to rank higher online than others who may not have as much attention brought their way every day.

    Long-Term Success 

    Organic traffic is a long-lasting, free strategy to increase website visitors. Unlike paid advertising campaigns that rely on consistent management of Google ad management and pay-per-click ads, organic traffic will not cost you anything because it relies on keywords in targeted searches by users looking for specific information.

    Organic search also provides the opportunity to target specific keyword queries, which can provide a continual flow of web visits without any additional costs involved when compared with traditional paid advertising or AdWords campaigns that require ongoing expense as well as unreliability due to the fact they may end at any time once your budget runs out.

    As opposed to other forms of marketing strategies like PPC (pay-per-click), where one must keep monitoring their campaign’s performance, so there are no gaps in leads received;

    Cost-Effective Search Traffic

    In order to reach a wider audience and build trust, it is important for your website traffic to be not only sustainable but also impactful.

    Organic search engine referrals are the perfect mix of these two because they target specific customer bases who have been searching you out on their own accord, which encourages return visitors in the future.

    Paid referral sources like AdWords or Facebook Ads can’t accomplish this as well due to lack of sustainability when ads stop running since organic marketing attracts customers naturally by targeting them specifically through searches without having an end date as paid advertising does.

    Competitive Edge

    Focusing on organic traffic is essential for maintaining a competitive advantage in your niche.

    With many competitors, it’s important to ensure you’re focusing time and targeting high-volume keywords that will dominate the market while still remaining true to yourself. The more organic traffic you have, the more authoritative presence you’ll command online.

    When it comes to the internet, organic traffic reigns supreme.

    It’s what you need for your website and business in a competitive marketplace as well because those users are directly searching for something specific that they want or need, which means there will be no time wasted with people who don’t fit into your target demographic when navigating on social media sites like Facebook or Instagram.

    Organic web referrals have an appealing statistical advantage of being five times more likely than any other form of referral traffic to result in conversions, so this is why investing and optimizing websites for SEO (search engine optimization) should be at the top of every company’s list if they’re looking forward to greater success online.

    Higher Credibility 

    In general, people are more likely to click on top organic search results over Google Ads.

    This is due to the credibility of top-ranking websites, which makes them stand out from an ad that might be in a lower position or not high up at all!

    Think about the process when you go google something– after searching for something, most users will look through one of the first ranking sites and compare it against what they were looking for by clicking on its Link.

    About 75% of searches are done organically, meaning this increases their importance as well as your site’s traffic if ranked higher than other ads below it (or none)!

    How Do I Check Organic Traffic?

    Organic traffic is best viewed using Google Analytics. It allows you to analyze what keywords or search terms are bringing in visitors and then make adjustments accordingly!

    This way, when a new keyword that isn’t currently targeted by your website’s content shows up on the radar of people searching for it, you can work on increasing organic traffic and boosting conversion rates as well!

    How do I increase Organic Traffic to my website?

    If you are looking to increase organic traffic, then there is no better time than now!

    There are many tried and true strategies that will help make this happen. One of the best ways to get started with your search engine optimization strategy is by writing blog content on a regular basis which helps show up in searches more quickly.

    You can also take advantage of targeted social media approaches for greater success as well such as running contests or giving away prizes during holidays like Christmas, where people might be browsing online more often because they have nothing else planned.

    Creating a Blog for Your Website 

    Have you ever wanted to attract people with your website?

    It might seem difficult, but there are ways! One of the easiest things to do is write blog posts.

    Blogs can be beneficial for websites that sell products or services – not only will they create unique content specific to a niche, but it also attracts viewers and traffic which ultimately leads them back into the business.

    For example: Let’s say you have an online store selling baseball-related items; try writing some articles about current events in major league baseball so if someone interested visits their site because they liked one of your recent blogs post-maybe even buy something from your storefront while browsing around–they’ll find what they’re looking for too!

    Social Media 

    The three most popular social media platforms, Facebook, Instagram, and Twitter, can help you increase your organic traffic.

    This will give a boost to your search engine optimization of the website that is being posted on these sites because its content appears higher in searches done through those engines than other websites that are not using this strategy.

    “Did you know that individual tweets are indexed by Google? A healthy Twitter account is a great ranking signal and should be part of your SEO strategy.”

    – bridgetwillard.com

    Optimize SEO Images

    The images on your website play a vital role in attracting organic traffic.

    Viewers want to see clear, high-quality images that make products easy to view and purchase. It’s important that the pictures are properly SEO optimized as it will help improve your site’s rankings for any keywords related to by-product or niche interest like “distance running gear” or “outdoor camping tents.”

    Image SEO is a good local SEO strategy for improving organic traffic to your website.

    Optimized Website Content

    Adding unique, detailed content to your website based on keywords can help promote organic traffic.

    Try creating a variety of different types of specific topics related directly to the niche you are in – for example, “Frequently Asked Questions” (FAQs) that answer common problems or concerns when looking at furniture online may be helpful! Keep it targeted and geared toward what kind or type of furniture you offer.

    The content you create should be interesting and engaging so that readers from all over the world can enjoy it. You want to make your potential clients proud of their purchase by providing them with a service they’re excited about!

    When considering SEO-optimized content for marketing purposes, do not forget that you need something compelling enough to keep people reading through the whole piece.

    There is nothing worse than scrolling down until hitting an advertisement because there was no substance in what had been read beforehand!

    Remember, when writing these pieces, try focusing on making your customer feel like this product truly has value- why else would someone go out of their way searching for information?

    Use Google Search Console

    The Google Search Console is a great tool to help you find new keywords and content for your website.

    It also provides insight into what people are looking for, which can be useful in optimizing the site too!

    The Google Search Console gives you tons of information about how visitors found your site, as well as areas where they’re searching that might not have been considered before – it’s an invaluable resource when considering keyword optimization or developing quality content on your own website.

    Search Engine Optimization

    Achieving higher search rankings with Google and other search engines is the key to generating more organic traffic for your website.

    With SEO, you can increase the ranking of a webpage by using tactics like keywords, meta tags, social media posts linked back to their respective websites that share blog content or videos-all in an effort to get people searching for things they are related to your website.

    Organic Traffic Is The Best Source Of Traffic!

    If you want to be successful in digital marketing, it’s important that your website has a high volume of organic traffic.

    Organic traffic is the most valuable form because it’s free for all users and can’t be bought on social media sites like Facebook or Twitter.

    Websites with high search engine rankings are significantly more likely to be discovered by prospective customers.

    This means that the longer a visitor spends on your site, the higher their chances of converting into sales or leads. Improving these ranks isn’t something that happens overnight; it’s usually an ongoing process that can take weeks and months before you see any kind of improvement in rank for keywords used most often when people search online.

    Bold Eye Media focuses on organic SEO traffic – a free, natural search engine result that comes to your website through Google.

    Contact Us Today To Increase Your Organic Traffic

    Bold Eye Media was started in Bellingham, WA to help small business reach their goals online by collaborating and reducing their stress along the way. Currently, our main office is located in Ferndale, WA but we serve clients across the United States with our Website Design & Development, SEO, and Digital Marketing Services.

    It starts with a free conversation.

    The first step to growth is to book a FREE Discovery Call to see where your business is, and where it wants to be.

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