When first starting a website design project, take some time to brainstorm and reflect on what your requirements are in order for your project to be successful as well as what your end goal is for the project. These requirements could focus on specific features that you are looking to have, for example, the ability for customers to purchase your products and/or services online. Perhaps you are looking to update your website to make it more friendly for your customers in the era of COVID-19. No matter what your ultimate goal is, the most important thing while developing the website is clearly communicating these goals and objects with your website developer. Remember, there is no way they can read your mind. You must clearly talk out your ideas and goals in order for them to execute on them. This ensures everybody is on the same page.
The earlier you make your requirements clear, the more time you’ll have to come up with a plan B or think of a different solution if for any reason your designer lets you know that one of your requirements is simply not feasible.
A good rule of thumb when brainstorming is to make a list of five features that you are hoping to see on your new website. Check out what your competitors are offering with their websites to see what you’re up against and how you can make your website even better than theirs and win their customers over.
Another thing to consider when thinking about your requirements is that your needs and the needs of your customer can often be two completely different things. Your business website is not for you or your business, rather it is for your customers and potential customers. Before making a decision on something that you don’t like, take a step back and ask yourself how the customer would perceive it. It’s a great idea to reach out to customers and ask what they’d like to see out of your website and how the user experience can be improved.
As an entrepreneur, you won’t be surprised to hear that every website project needs a budget. But, remember that your website is an investment in your business. So try to shift your mindset to remember that. Instead of thinking about how much your website project is costing you and eating up your budget, think about how much new business your website is going to draw in in the long run. Think of ways to spend smarter, not spend more. Reflect and brainstorm on what would success mean to you in terms of your new website? Is it doubling your sales in a year? Is it 100 new customers in two months? Whatever it is think about how investing in a killer website can help you reach those goals faster.
The role of your web designer is to create a great website for your business AND for your customers. To do this, they’ll need to listen to your requirements and the investment level that you have available.
Make a list of your requirements and assign a priority to each. Which of these could be pushed to the second phase of design work, if necessary? This will help ease some of those budget worries and concerns.
” The average cost to hire a professional, as we mentioned, ranges from $3,000 to $10,000 but it can go as high as $20,000. We 100 percent do not recommend DIYing your website, but we will get into that a bit later. ”
As with anything for your business, you need to have goals for your new website project in order for you to be able to measure the success of the project as you move along. These goals are typically the time to complete the project. Meeting with the designer and scheduling the goals will ensure that you are both on the same page and working towards the same deadline.
Have you ever heard of or used SMART goals previously? These are goals that are defined as:
- SMART goals are trackable goals with definitive results. This can help you easily and simply track your progress and re-assess and realign if you aren’t meeting them appropriately.
Here are some examples of SMART goals:
- 25% increase in sales through your new website in the next six months
- 25% increase in membership for your online offerings or subscriptions
- Each of these goals has a specific target, which can be measured, is achievable, relevant, and bound by a timeline.
The content on your website is one of the most important features, they don’t say content is king for nothing. Your content has the power to draw people into your site and also the power to send them back to the search engines and into the arms of a competitor if your content is not up to snuff. Wherever possible, you should work with a copywriter to ensure that you have great copy on your website. This is an investment that will pay for itself when you have quality content on your website that has customers coming back for more and has customers sharing your content with their social networking, expanding your client base even more. Make sure you communicate clearly with your copywriter what kind of tone and content you are looking for and the expectations of the content and deadlines. Communication is just as key here as it is with any other employees or contractors.
A great copywriter can turn your website into a resource for clients. You can show your expertise and keep clients abreast of trends in your field or any helpful resources that are going to keep them coming back to your website.
Think about the products or services that you offer your clients and how you currently promote these.
” In today’s world, good content just isn’t going to cut it. You need outstanding content. With each algorithm update Google is getting better at fulfilling searchers’ needs for relevant information. ”
Great communication allows both you and your web designer to get the most out of your website project. Continuous communication will make sure the project stays within its time limits and that as soon as any issues arise they can be solved.
It’s a good idea to limit the number of people in your business who communicate with your web designer in order to avoid confusion. Set one person or one team of people as the people or person of contact for the web designer. These people, which can also be you, are charged with making all of the decisions. This way the designer won’t be taking directions from 20 different people and feeling overwhelmed trying to appease everybody’s needs.
Try having a meeting with these contact people and the web designer at least once a month. This way nothing gets lost in translation or emails and the communication and expectations are as clear as possible. This also limits any chances of somebody telling the designer something that’s wrong and the designer carrying it out.
The most important part of a successful web design project is communication as you can see from our tips. Communication between your web designer and your team will ensure a smooth workflow and end result and will ultimately result in happy customers and positive user experience. If you have any questions or would like some more information on how we can help your business, please get in touch with us!