Blue Shirt Coaching

The Challenge

Blue Shirt Coaching, a prominent player in the coaching industry, identified an opportunity to enhance its digital presence. Their existing website was cluttered, difficult to navigate, and lacked the modern touch that their community needed. They recognized the need for a website redesign that would not only be engaging and user-friendly but also a resource hub for their community.

The Approach

This comprehensive project touched upon various key areas, from website navigation to visual appeal, high-speed page loading, and more, aimed at creating a streamlined, engaging, and resourceful online platform.

1. Engaging Design and Easy Navigation:

The design approach focused on user engagement and ease of navigation. A clean, modern layout with ample white space was used to ensure website visitors could easily find what they were looking for. The navigation was restructured for better flow and accessibility of information.

2. High-Quality Photography:

High-quality images replaced older, low-quality ones to create a visually appealing and professional look. This enhancement aimed to retain website visitors and create a positive impression of the brand.

3. Google Analytics and High-Speed Page Loading:

Integration with Google Analytics allowed for performance tracking and insights. The website was also optimized for high-speed page loading, minimizing bounce rates and maximizing user engagement.

4. Anti-Spam Features and Tutorials:

To ensure a secure and user-friendly experience, anti-spam features were added to the contact forms. To help the team at Blue Shirt Coaching manage their new site, video tutorials and a user manual were created for the content management system.

The Results

The website redesign dramatically improved Blue Shirt Coaching’s online presence. The new website was not just visually appealing but also user-friendly and resourceful. It successfully engaged visitors, with its high-quality images and clear navigation leading to an increase in time spent on the site.

The integration of Google Analytics provided valuable insights into user behavior, helping inform future website improvements. The high-speed page loading made browsing seamless, reducing bounce rates and enhancing the overall user experience.

The anti-spam features on the contact forms increased security and trust, while the video tutorials and user manual allowed the Blue Shirt Coaching team to manage and update their website efficiently.


The successful overhaul of Blue Shirt Coaching’s website highlights the significant impact of a well-designed and user-friendly website. This project demonstrated how a strategic approach to website design can boost engagement, improve user experience, and ultimately, empower a business to better serve its community.


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