North Whatcom Fire & Rescue

Project Overview

North Whatcom Fire & Rescue (NWFR), a key provider of emergency services in the region, sought to make their online presence more effective and accessible. NWFR partnered with Bold Eye Media, tasked with the challenging assignment of creating a website that was not just visually compelling, but also user-friendly, easy to navigate, and packed with critical information and resources.


  1. Engaging design to keep website visitors on the site.
  2. Easy navigation across the website.
  3. Easy access to resources and information.
  4. Use of white space for better readability and navigation.
  5. High-quality photography.
  6. Google Analytics performance reporting.
  7. High-speed page loading.
  8. Anti-spam features on contact forms.
  9. Video tutorials and a user manual for the content management system.

Our Approach

Our team took a collaborative approach to the project, working closely with NWFR to ensure that the new website would reflect their mission and values while serving their community effectively. The site was structured around a customized template with clear and intuitive navigation.

We maintained a crisp, clean design throughout, leveraging white space to enhance readability and help users locate what they were looking for with ease. High-quality photography was used to visually engage visitors, while video tutorials and a comprehensive user manual ensured that the content management system was accessible to all users.


The outcome was a modern, visually appealing, and highly functional website that catered to NWFR’s unique requirements. Some of the highlights include:

  1. Resource Links: We placed links to local entities and other important links for the crew, making it easier for visitors to find what they need.
  2. Events Calendar & Hot Topics: The homepage now showcases hot topics and an events calendar for public events, like Fire Prevention Week.
  3. Google Analytics Performance Reporting: This feature was integrated to monitor the website’s performance and visitor interaction.

Performance Enhancements

We optimized the website for high-speed page loading and integrated Google Analytics for performance reporting. Anti-spam features were added to contact forms to prevent any potential spam, ensuring a secure user experience.


This project was a great example of how a well-designed website can not only enhance an organization’s online presence but also make a significant difference in how effectively they serve their community. The North Whatcom Fire & Rescue website is now a comprehensive, easy-to-navigate resource that successfully meets the needs of its users, thanks to the collaborative effort between NWFR and Bold Eye Media.


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