Content Marketing Tips for Small Businesses

Created by Bold Eye Media on January 13, 2020
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content marketing,content marketing strategy
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    What is Content Marketing?

    Content marketing is content produced and shared to attract the target audience and improve brand awareness. Content marketing can be in the form of content like articles and video content, which are meant to educate or entertain a customer. 

    Content marketing helps businesses acquire new leads from blogs, social media platforms like Facebook or Twitter, videos, infographics, and web content.

    Content marketing is helpful for content-based businesses like blogs, online magazines and content publishers who seek to increase revenue by monetizing content through lead generation or lead nurturing and content sharing with other social platforms. 

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    content marketing for small businesses
    content marketing for small businesses

    What is the Purpose of Content Marketing for Small Businesses?

    The purpose of content marketing for a small business is to attract more traffic and convert that traffic into leads. 

    You can utilize content marketing for your business in the following ways:

    #1  Attracting new customers/new visitors

    Content marketing helps you to reach out to a broader audience online. It allows businesses to build their reputation among potential buyers of products or services. Content marketing also helps you brand yourself as an expert in your business niche.

    #2 Gain More Traffic

    Content marketing helps businesses to drive traffic by content sharing on other social platforms like Facebook, LinkedIn, Twitter, etc. It also allows businesses to rank higher on search engines and help them attain good visibility within a specific industry or market.

    Through content strategy for small businesses, companies can build trust among their potential client base and establish credibility in the industry.

    #3 Increase Content Visibility

    Content marketing increases content visibility. Many content marketing efforts result in content being shared on multiple sites, which will generate leads to improved content ranking within search engine results pages (SERPs). 

     Digital marketing is now a key factor in content marketing, and amazing content is one of the most important aspects for small businesses to create in order to increase their website traffic, engagement, and eventually, conversions, resulting in sales.

    Producing generic content that doesn’t engage your audience can be a waste of effort and money. In fact, content marketing can be a costly investment. However, content is also one-half of the effective content marketing efforts for small businesses.

    It is important to note that before you create content for your website or blog, it’s essential to know what kind of content that performs best with your target audience and eventually attracts traffic to your site.

    The content should not only be engaging but also valuable in terms of relevant information that provides answers to their queries – such as its educational value. It’s about giving the right answers in the right way to have an even better chance of attracting your audience.

     

    5 Essential Steps In Creating An Effective Content Marketing Strategy

    There are 5 essential steps in content marketing for small businesses. These content marketing strategies are important to create effective content marketing efforts:

    Determine what type of content will be most successful with your audience and your business objectives

    First of all, you need to define your content marketing objectives distinctly and clearly. While defining the content objective, it would be good to mark down the goals that content marketing can help your company achieve.

    Your content marketing objective may be to gain more brand visibility, build content authority, attract new leads or content sharing across different social media channels to name a few.

    #1 What is the Objective of Content Marketing?

    The main objective of content marketing for business owners and online marketers is to get more traffic on content pages. Other content marketing objectives could be content sharing, content ranking in search engines, content authority, and content trust.

    #2 Research who the target audience is that may benefit from your product or service

    Know your target audience to create effective content.

    In content marketing strategy for every small business, you need to know who is the audience that you are going after e.g., business owners, entrepreneurs, or those looking forward to starting a business. By knowing who is the target audience, you can easily create content that is useful and relevant to them.

    Content marketing efforts would be more effective when content marketing materials are created in accordance with the targeted audience. There are different ways of finding out what type of content your audience may require like:

    Surveys: In content marketing tips, you can encourage customers to respond to your surveys in order to know what kind of content they like from your content marketing material.

    Interviews: Interviewing people from the audience helps you gain more knowledge about their content needs.

    #3 Write blog posts, social media posts, videos, and more to create content marketing material

    A content marketing strategy needs to have content and more content. To be successful, your content marketing efforts should include articles, videos, podcasts, or video blogs written on different topics in order to attract the audience’s attention.

    You must write a blog post using SEO-optimized keywords to help rank higher on the search engine results page. Videos can also help your content marketing material gain more traffic.

    It allows your business to create relevant and quality content that may help you increase traffic, achieve brand awareness, or attain credibility within the industry. 

    #4 Plan content distribution strategies that will build content authority and content trust

    Content distribution is an important part of the content marketing strategy for every small business.  It is a long-term strategy that aims to get content in front of potential customers by promoting it on different social media channels, email lists, or forums. You can make effective content distribution strategies in order to reach your target audience or network and build trust and authority.

    These strategies allow your content to be shared across different content channels such as social media, blogs, forums, communities, and content directories to gain traction on the web pages. Content sharing increases content visibility which can help increase traffic and brand awareness in no time. 

    #5 Track Content Marketing KPIs

    KPI or Key performance indicator is a content measurement tool that measures the effectiveness of content marketing. As you gain more content KPIs, you can easily determine how your content marketing effort is working.

    Every content marketing strategy should have a content analytics tool to track content marketing KPIs.

    Content analytics tools provide important information such as time spent on content, location of the content visitor, bounce rate, and more data to identify content effectiveness in content marketing.

    Content marketing KPI metrics can help you determine the effectiveness and success of your content creation strategies. By measuring content performance, it enables you to produce content that is relevant to your target audience no matter what type of content you are creating for example blog content or video content.

    Content analytics helps you analyze content performance using different types of content like content that is created by the content marketing team, guest content, or purchased content. You can tag specific keywords on your content pages so analytics will track keyword-specific data to measure brand awareness and traffic driven to the website from the targeted audience. Google Analytics can help you determine which content marketing strategy is most effective based on content performance.

    Content analytics can give you an idea of content success which is very important in content marketing strategy. You can identify content that is not doing well and adjust accordingly with a more effective content marketing strategy. 

     

    10 Effective Content Marketing Ideas For  Small Businesses To Increase Sales

     

    1. Write content that provides value to your readers

    You can create content that appeals to the right audience and also helps them solve their problems through content engagement. Create a blog post about the issues related to your products and services, which will be more relevant for your target audience than a typical “buyer’s guide” or similar content. 

    2. Use infographics

    Infographics are one of the best ways to attract website traffic and generate a target audience. They are so appealing enough that they can immediately help your content stand apart from others. 

    3. Do video content marketing

    With over 1.8 billion people watching content on YouTube, it’s no wonder why brands and businesses have started to use video content for their digital marketing strategies. It is essential to create powerful content along with engaging visuals provided by videos to make content more interesting and effective. 

    4. Post content on social media networks

    Social media content has proven to be successful if you know how to engage with your target audience through content sharing. Choose the right kind of content platform, which is mostly preferred by your audiences such as video content or infographics. Also, note that content shared on social media will need to be short and catchy enough for your target audience to immediately get their points across in a quick glance. 

    5. Listen to what your content consumers want by using content engagement tools

    Content engagement is all about producing content that appeals to your potential customers, but at the same time, they are also expressing what they really think and feel about the content and get your content marketing strategy right. 

    6. Content that is for everyone will appeal to no one

    Always create content for a specific audience in order to build stronger engagement. This enables you to adjust your content accordingly based on their needs and preferences, which eventually leads to positive results. In fact, different content types are essential in creating a more effective content strategy. 

    7. Create an editorial calendar for content marketing

    Having a clear content plan of action for your digital marketing content campaign is important to ensure that all your needs and priorities are being met. An editorial content calendar can help you organize tasks around the availability of content, such as when you need to publish content, who will do what content, and how much time each activity takes from start to finish. 

    8. Use tools that help automate your marketing tasks

    If you can make use of the right tools to manage and schedule your various content marketing tasks, this can help save valuable time and energy in content marketing. 

    9. Don’t always talk about your brand

    It is best to create a personable approach for your content when you’re producing content that will be published online. And remember not to directly promote your products or services. It’s important to establish trust with content consumers, which will eventually help convert them into paying customers. 

    10. Be consistent with your content marketing strategy

    Your target audience can immediately identify if you are just another person who is trying to get their attention or if they can trust you as someone who has valuable insights for their business. And it is content that keeps your audiences engaged with you and keeps track of how well your strategies are working.

     

    Content marketing for every small business has many benefits, such as it helps create a consistent or steady flow of organic traffic to your website/business and enables every small business to compete against giant companies in the industry. According to content marketing experts, content helps create visibility and credibility in the market for businesses.

     

    Does content marketing really work for small businesses? 

    Benefits of Content Marketing for Every Small Business:

    • Helps create a consistent or steady flow of organic traffic to your website/business and enables every small business to compete against giant companies in the industry.
    • Helps create visibility and credibility in the market for every small business.
    • Help you increase valuable content and provide a lot of content to share on different content channels.
    • Content will engage consumers or visitors so they will take action and buy your product or service. Content has been the key component in many successful businesses that are making millions of dollars in sales.
    • It can help you make content that will educate, entertain, influence, and persuade customers to take action on your offers.
    • The content also allows you to build trust with the audience so they will believe in what you are selling and recommend it to others as well. 
    • Targeted content created by content marketers can also help in search engine optimization efforts because the content is indexed when it’s available on the web. Content marketers may look at producing content that focuses more on educational vs promotional type content for content marketing efforts.

     

     

    Eight Reasons Why Every Small Business Should Invest in Content Marketing

     

    Greater ROI

    ROI means Return on Investment. Content marketing is not just about content creation, it’s also about content distribution and content promotion which aims to drive traffic to your content. With content marketing, you can ensure that your content is visible to a bigger audience than just the people inside your business or organization.

    Content marketing is not only an important part of branding and promotion but it is also a great investment for any small business because through content distribution, you can reach more consumers and increase the chances of getting their attention and investment.

    Content Marketing can help startups to get paying customers. Content marketing is a great way for your business to expand its reach and content distribution helps you promote content, which can increase the chances of more leads or sales. Content distribution channels such as blogs, social media, landing page, article directories, PPC ads or paid advertising, content syndication,  video marketing, email marketing, podcast, and infographics can all help content marketers to promote their content.

    Content creation is just one part of content marketing. If you want your content to reach a lot of people and attract more audiences, then content promotion should be an important part of your content marketing strategy.  

     

    Great Way To Promote Your Products/Services

     

    Content marketing content is content you create for your audience or content you provide to meet the demands of customer needs. Small business content marketing can be used as a lead generation tool that may help promote products/services easier with no additional cost. Content marketing content may improve brand awareness and credibility through various content formats such as video, tutorials or blog posts.

     

    Greater audience

    The content you produce can help your business grow because of the content that is written on your blog, videos, or articles. Content like content marketing content may increase your content distribution and content authority within your target audience, content authority, or content trust.

    Content can be used as a tool to help grow business by sharing content with different content channels- online communities, social networking sites like Facebook, Twitter, or LinkedIn. Content provided will enable you to reach more people in no time which may improve content performance and content marketing ROI.

    Nurture Leads

    Content may help you nurture leads by providing content with a link that will redirect traffic to your website where you can capture information about the customer or potential clients like their name, email address, or phone number. Content can be used as a content marketing lead generation tool that allows you to make content that builds trust with content leads or content prospects.

    Content may be created to improve content marketing performance by deepening the relationship between content and your audience. Content can help you educate, inform and nurture your content marketing targets through different content formats like blog posts, tutorials, or videos using a content strategy.

    Content can help you provide valuable information to content prospects or content leads like content marketing content. By providing useful content you can nurture lead relationships with content that is relevant and informative to the audience.

    Boost organic search visibility

    The content performance created may help boost your website’s content authority, content trust, and content marketing traffic by adding new content on a regular basis which should be unique, useful content and content that is relevant to content marketing targets.

    Content may be created to improve content performance if the content is written with great grammar and writing skills.  

    Reputable Source

    Written content or video content can help you look like a reputable source, brand, or product/service because creating quality content for your website, it may help content marketing content performance increase. Content is content that is created to change your content reputation through the content you create for content marketing targets.

    Content may be useful and content marketing friendly if it’s well written, original, informative or educational. It should also be helpful content for customers/clients who are interested in learning about content marketing content.

    Major Lead Magnet

    Content can be an effective lead magnet for content prospects, content leads, or content customers because the content is original, helpful, and provides valuable information related to your products/services which will likely help improve content performance.

    Content can help you capture email addresses or phone numbers of content marketing prospects by providing content via a content opt-in form which should lead content to content performance.

    Content marketing content can help increase content leads if the content is useful, informative, or educational for content prospects who are interested in learning about your products/services.

    Content may be created so that it helps communicate your brand’s message and content values in a more relevant way using different content formats like blog articles, email marketing content, videos and content infographics.

    It Can Keep Your Website Fresh and Relevant

    Content may help improve content performance by providing quality content to readers who are interested in content marketing content that is helpful or educational. Content can be used as a way to keep your website relevant for the long content term. Content may help content performance by improving content trust, content authority, and content marketing traffic on your website and should be used as a content lead magnet to build content leads.

    Content is the most common way to attract new content prospects because it provides helpful information that can answer their questions or educate them about products/services they are interested in.

    Content Can Help You Expand The Awareness About Your Products/Services

    Written content or content can help improve content performance because it may help increase content marketing awareness by writing content that is helpful and educational for content leads who are interested in learning about products/services you offer. Content should be created as a way to expand content to content that is useful, helpful, or educational for content prospects who are interested in content marketing content.

     

     Bottom line: Investing in content marketing is certainly a smart content marketing strategy.

     

    How Bold Eye Media Can Help You Increase Your Sales Through Content Marketing?

    Bold Eye Media is a digital marketing agency specializing in content marketing tips for every small business. We provide content marketing solutions to businesses, brands, and other organizations looking for content help.

    We provide content marketing services to help you gain more brand awareness, grow leads, and increase sales. We’ll work with your content marketing plan to help you execute content strategies that complement your content marketing goals.

    We believe content is one of the most effective content tactics used by businesses today for content marketing content because it can help build trust, attract new customers, improve search engine rankings, and increase traffic.

    We take pride in helping small business owners scale up their content and achieve results with content marketing that has generated all sorts of results such as content leads, increased web traffic, and helped improve conversions.

    Contact us today if you want your business to generate more new customers by taking advantage of our proven content marketing services.

    If you need help with marketing content, content strategy, or content creation services , call us today at (360) 474-5504 or visit us online at https://boldeyemedia.com/contact/.

     

    Bold Eye Media was started in Bellingham, WA to help small business reach their goals online by collaborating and reducing their stress along the way. Currently, our main office is located in Ferndale, WA but we serve clients across the United States with our Website Design & Development, SEO, and Digital Marketing Services.

    It starts with a free conversation.

    The first step to growth is to book a FREE Discovery Call to see where your business is, and where it wants to be.

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