What is a marketing roadmap?

Created by Bold Eye Media on January 5, 2021
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    A marketing roadmap is a document which outlines what your company’s marketing strategy will be. It includes what you need to do now, what you want to accomplish in the future and what steps you’ll take to get there.

    If this sounds like something that could help your business, then read on!

    We will discuss some of the most important aspects of developing a successful marketing roadmap for any size business so that it can better its performance and grow over time.

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    It’s a sign of the times that marketing is now an essential part of running any successful business. Advertising used to be something you could do by throwing a couple commercials on tv or paying for full-page ads in newspapers and magazines, but it doesn’t work like that anymore!

    Marketing today includes everything from advertising to social media campaigns – there are many tools available at your disposal as long as you know how they all fit together (or don’t).

    The old standards still apply: You need advertisements, sales promotion materials such as flyers and brochures; events planning including press conferences and demonstrations; online presence through search engine optimization (SEO) techniques with good content geared towards target audiences.

    Marketing today is a large and complex process that requires the use of many different tools. The strategy for your marketing plan needs to be well thought-out, which means considering all aspects of it before you even begin executing on any part.

    You need to have an overarching goal in mind as well so everything can work together towards this end result – without cohesive direction, nothing will get done properly or efficiently
    Sketch out what your roadmap might look like by outlining how various channels such as social media and email campaigns are going react when faced with these challenges:

    • What should we do about increasing competition?
    • What’s our response if people aren’t responding positively enough?
    • How would you deal with negative feedback from customers who take their business elsewhere?

    What’s a Marketing Roadmap?

    A marketing roadmap is a drawn out plan that includes your goals, the steps that need to be taken in order to achieve them, and the time frame for said process. With this blueprint you can ensure success with each step of your endeavor so it’s important not only to set clear objectives but also keep track of deadlines as they pass by!

    A marketing strategy map will include all aspects needed such as milestones on project plans or timetables among other tasks. It’s crucial at every stage from inception through completion because many things happen along the way: adjustments are made after seeing data results; new ideas may come up which require more work due diligence before taking action etc.

    By using a marketing roadmap, you will be able to take your chaotic and accumulated ideas and organize them into an effective process. You should also gain awareness of what intentions you are going for as well as the key steps in order to accomplish it. By drawing out the necessary map with appropriate plans, this will help guide people on their way towards accomplishing those intentions they had originally set forth from day one!

    marketing roadmap

    ” Most marketers use a calendar or checklist as their roadmap, but your roadmap’s format is ultimately up to you. ”

    – coschedule.com

    Why do I Need a Marketing Roadmap?

    Creating a marketing roadmap can help you paint out and communicate your overall vision and goals for your business. It’s also important to get the team on board, so it is necessary that you clearly explain these objectives to them.

    A marketing roadmap is the perfect way to turn your company’s next big campaign into a success.

    With this document, you’ll be able to gain buy-in and understanding from your team, make sure every event or function goes off without a hitch by ensuring seamless processes are in place for each of them individually as well as across different departments such as sales and PR.

    From awareness campaigns that will let people know about what you do on down through data collection so that everything can be analyzed properly – it all starts with an actionable plan!

    Marketing Roadmaps are like the GPS of business.

    They provide you with a map to your destination, which means that without one, chances are good that not only will you miss out on all the things along the way but also have an increased risk of being side-tracked and never reaching where it is that you want to go in life or for your company’s goals.

    ” Build marketing roadmaps for each team function, program, or customer segment so each group can deliver in sync and on schedule.”

    – aha.io

    How do I Create a Marketing Roadmap?

    Unless you’re a lone startup with literally no one else involved in your business, don’t try to create the roadmap yourself. Drawing out a marketing roadmap requires the help of people invested in the success of your company – employees, friends and other entrepreneurs who can offer their expertise for free or at low cost.

    A lot goes into creating an effective marketing plan; it’s not just about having good ideas!

    Here are the steps you want to take when creating your marketing roadmap:

    marketing roadmap 3

    • Decide the basic business goals

    You need to know where your business is headed. Without a destination, it’s just driving around aimlessly with no purpose or meaning behind the journey. You don’t want that for yourself and you certainly do not want that for your team of employees who are relying on their leader in order to give them direction as well!

    Why are your own goals important?

    When you and the people on your team have a shared vision, it’s easier to come up with creative ideas.

    Once everyone knows what they should be working towards in their work day-to-day, there will not be any more guessing or second guessing when new challenges arise!

    • Determine teams for your marketing roadmap

    Part of your plan will be deciding who the plan is actually for.

    Do you have different categories of teams, each with a different focus?

    If so, there are various tasks that can help divide up these sections to make things easier on everyone involved. You can divvy out roadmap objectives into customer support (team), sales (team), products and features (IT) etc., which may include leadership as well!

    By breaking the tasks up into different categories, you’ll be able to ensure that everything gets done by the team best suited for them. Your teams will then have an easier time reading through your roadmap, understanding what needs to get done and focusing on their specific task within it all.

    This way they can work collaboratively with other departments when needed because of how well informed everyone is about themselves as well as others in relation to each respective goal

    • Break your goal down into manageable steps

    Once you have determined your goals and divided up the team into smaller teams, it’s time to take all of these steps that are going to lead them towards their end goal. You want each step to be clear for people on every level – not just leaders. After taking out all of those steps and dividing them among different groups, from there they will decide how best fit certain tasks with individuals in order make sure everyone is comfortable doing what they need done before moving forward!

    Once you have set specific goals as a company or organization then it’s crucial that we divide our group so everybody can contribute effectively (and keep morale high!). This includes breaking down individual responsibilities by task and distributing work accordingly based upon experience levels within any given department.

    You can use your roadmap to incentivize the completion of tasks by including deadlines and rewards. Your employees will be able to work through their assigned tasks, focused on the overall goals because they know that there is some anticipated reward for finishing all assignments quickly and efficiently!

     

    A Marketing Roadmap Help Create An Actionable Marketing Plan For Your Business

     

    As you can see, a marketing roadmap is an effective way to plan your digital marketing strategy for the coming months.

    We’re here to help! Our team of experts will work closely with you in order to create a comprehensive SEO or social media campaign that supports all aspects of your business and drives sales. You don’t have to do this alone; we want to partner with you on developing a successful marketing roadmap together.

    Book A Digital Marketing Strategy Session & We Create Your Marketing Roadmap Together!

     

    Bold Eye Media was started in Bellingham, WA to help small business reach their goals online by collaborating and reducing their stress along the way. Currently, our main office is located in Ferndale, WA but we serve clients across the United States with our Website Design & Development, SEO, and Digital Marketing Services.

    It starts with a free conversation.

    The first step to growth is to book a FREE Discovery Call to see where your business is, and where it wants to be.

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