Build trust through online reviews.
A potential new customer to your business doesn’t know, like or trust you… yet.
How do you get them to trust you? Traditionally it takes about 5-8 touch-points to build trust with a potential new customer.
It starts with the first thing that a potential new customer will see. That will normally be your website. There are a number of transparency/credibility items that you can include on your website, such as having clear and visible contact information to build trust. The best way to build trust, though, are reviews from your existing customers. These are genuine comments from real people who have used your products or services,
Reviews matter. Think about how you purchase a product or service, particularly on the Internet. The number of reviews and the quality of these reviews can make a big difference to your purchasing decision.
You need a BOLD in place to request, capture, and manage reviews reviews.