BoldEyeMedia
Take Advantage of Customer Relationship Management Software If your company isn’t already taking advantage of a customer relationship management (CRM) software, you should start by implementing one immediately. For those still holding out, let’s just consider the advantages you can gain from automating your customer relationship management. A CRM system allows you to: Store large […]
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Invest in Secure Hosting There are many more characteristics of a secure site than just the internal logistics. One of the most important steps you can take in guaranteeing the safety of your information is invest in great web hosting services. You should choose a host whom you trust absolutely, and whom you know will […]
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Understand Your Customer Base When starting out with your new social media profiles, or investing in a business idea from the start, you need to know who your target market is and what kind of clientele you’re catering to on a daily basis. Today, many companies have made “customer profiles” to narrow down their target […]
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Know Your Target Revenue The difference between profit and loss can be razor thin in many industries, and your company needs to know exactly how much revenue it needs to generate in order to establish a positive cash flow. You should take your overhead into account, as well as other business expenses, then determine how […]
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Email or SMS? There are a few key questions you’ll want to ask to determine how your business will increase its influx of reviews. The first is deciding on which form of communication you’ll want to use with customers – e-mail or SMS. Many companies today are switching over to SMS because they feel it’s […]
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User Experience Customers today demand faster and faster websites. The attention spans of the general public are dwindling, and your website speed must keep up with the pace of decline in order to attract customers and keep eyes on the page for a longer time. The guideline for website run times is two seconds; every […]
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What Is A High Bounce Rate? At this point, you may be wondering: “What constitutes a high bounce rate, and what is a good bounce rate?” The answer, unfortunately, isn’t so straightforward and depends on the type of page you are analyzing. For example, a well-run retail site should have a bounce rate between 20-40%, […]
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Bold Eye Media is a marketing agency for small business owners. We know you’re busy, so we’ve created this blog post to help you better understand the 8 Google Analytics metrics that will help your company grow! 1. Your Search Traffic Any company that hopes to run a profitable website needs the visibility to drive […]
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So what are the benefits of blogging for your business? Most business owners are either intimidated or do not see the benefits of blogging for their businesses. There are 9 main benefits for blogging for your business, but there are also benefits of blogging for your marketing efforts as well. 1. Your Blog Helps […]
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1. The Online Market Is Always Changing Our rapidly advancing technology results in a constant introduction of new products and terminology. Because of that, keywords that once were highly effective can become less common or even obsolete over relatively short periods of time. Say that you sell audio equipment. Once upon a time, googling “headphones” […]
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