Local SEO and Search Engine Optimization for Small Businesses
In today’s digital world, local SEO and search engine optimization are key to a small business’ success. With the internet being so vast, you may be wondering how your company can possibly stand out amongst all of the noise. Luckily for you, there are plenty of tips that will help you get started in the right direction!
Here are some areas to focus on for local seo for your small business to rank locally:
Google My Business Listing
Your Google My Business listing is a valuable tool for local seo. It helps customers find your business on Google Maps and when they search for related content online.
Your Business Location
Although you do not need to be located in your target city or state to rank well on local search results, being near your target location is a good idea.
For some businesses it is ok to not list their location on their website. This may be more common for service businesses such as plumbers or electricians, but local seo is still important.
Working with a company that helps you manage your online presence can help to make sure all of the content in your local area and other cities where you offer services are relevant and accurate.
Schema Markup is a code that can be added to your website’s head tag. It will help search engines better understand what the data on your site is about and rank you higher in local google searches.
Name, Address and Phone Number
Your NAP or Name, Address and Phone Number should be accurate, consistent across all platforms, and localize your business.
If you have multiple locations in different areas of the city or state, make sure to specify that as well! For example: L&J Flowers – 123 Main St., Springfield MA 01126-4778 (413) 555-1234
On-Page SEO is all about optimizing your website for search engines. On the technical side of SEO your target keywords should be in the title, headings, subheadings and paragraphs. Include keywords throughout your content as well to help search engines find what you are talking about more easily.
Include a variety of targeted local seo tips for small businesses on page including links to other pages or websites like Yelp where customers can learn more information about your business!
Content that is targeted to your local area will not only help you rank higher on local search engines, but it is also a way to get some great long-tail keywords that your competition might be missing.
Publishing content with targeted information about the local area (city or state) where your business operates can generate more visits from people looking for goods and services in their neighborhood!
It is very important to be listed on the local search directories such as Google Places, Yelp, and CitySearch.
Including a link to your business profile page or listing in these directories will help you show up when someone is looking for businesses like yours!
Positive Google My Business Reviews
Most local search engines will use Google My Business reviews as part of their ranking algorithm.
It is important to ask every customer for feedback and reviews, but it’s especially important to ask for feedback from your customers if you get an unsatisfactory review.
If someone has a negative experience with your business, they might not leave positive Google My Business Reviews. You want to make sure that the ratings of any unhappy customer are countered by many more happy ones!
Social Media & Local SEO go hand in hand. It’s important for your business to maintain a social media presence and engage with local communities on the major platforms like Facebook, Twitter & LinkedIn
This is not just about you posting updates – it’s more than that. You need to actively reach out to other businesses in your area and establish connections so people know who they can trust in your target area.
##Google Search Engine Results Pages
It’s important to have a well optimized, local SEO-friendly website. Your goal is for your business to be at the top of Google search engine results pages and other major search engines as much as possible.
When you do this correctly, it will also allow you to bring in more traffic from sources outside of just local customers. Search Engines will rank you higher in the results based on authority and relevancy.
Typically, it’s a good idea to have at least five of the top ten results on Google for your business keyword phrase if possible. Again, this doesn’t mean that you need all these businesses to be local ones – but they should relate somehow and not confuse customers looking for information about your company or products.
Local SEO Rankings are a measure of how well you can rank for local geographical keywords, such as cities and towns. The higher the number in the Local Ranking column, the more likely it is that your website will show up at or near the top when someone searches Google using these terms.
Even for local SEO backlinks can be very important for ranking well in Google. There are a number of local directories that can help you get links from sites that have local authority, so it’s worth prospecting these out if your website is new or doesn’t already have many backlinks.
It is important to do research on to find out what local keywords potential customers are using to find your products or services. This is a great way to make sure that you’re targeting the right people and getting them in the door of your business, so be sure not overlook this step!