Ecommerce Website Tips for Growing Your Small Business Online
As a small business owner, making the decision to invest in an e- commerce website can be daunting. You may have heard stories about companies with successful e-commerce websites that went from rags to riches overnight, but you also hear horror stories of businesses going out of business because they invested too much money into their website and it failed to give them the ROI they needed.
To help you make your decision easier, we’ve compiled 12 tips for building a successful e-commerce website for your small business!
Choose an Ecommerce Platform
Before you can start building your e-commerce website, you need to decide what platform it will be built on. There are many different platforms to choose from and they each have their own pros and cons. Below is a list of the most popular options for small businesses:
WooCommerce is an e-commerce platform that is free to download. WooCommerce offers a powerful e-commerce solution, but it doesn’t offer as many features as some of its competitors and may not be the right fit for your needs.
WooCommerce has an excellent integration with WordPress – if you’re using Wordpress on your site than this could be a good option!
BigCommerce is an e-commerce platform that offers a fully hosted e-commerce solution. This means you won’t need to worry about hosting, setup or installation – it’s all taken care of for you!
BigCommerce has more features than WooCommerce and is easier to use but the downside is it costs monthly fees after your trial period expires.
Shopify is the most popular ecommerce platform. It’s easy to use and has a variety of features that will suit any business, including unlimited bandwidth and storage space as well as SSL encryption security for your customers.
Shopify is more expensive than WooCommerce or BigCommerce – but it offers great support, information and help with building your site!
There are disadvantages to using Wix for e-commerce – it’s not really designed for selling products and is therefore more expensive than WooCommerce.
So what is the best e-commerce platform for small businesses?
We choose to use WooCommerce because it has great features with no monthly fees.
The benefits of choosing WooCommerce are that you don’t need to know how to code and it’s open source so there will be a variety of free plugins that can help your business.
What are some other considerations when running a small business e-commerce website?
Transaction fees are a small fee that you pay whenever someone purchases your products. You will need to decide how much this is and the appropriate time for it (some e-commerce websites charge by the hour).
Brick And Mortar Store
It is important to remember that you do not need to have a physical store for this business and there are ways of taking payments online.
You may want to find an e-commerce solution that caters specifically to small businesses, like Shopify or WooCommerce because these platforms will offer more workarounds with your taxes and invoicing.
Ecommerce Website Design Agency
When choosing an e-commerce platform, consider if it is designed specifically for small business transactions or not and also the range of features that are included in the package.
It important to start with a strategy session with a reputable e-commerce website design agency who will be able to create an online presence that is in line with your goals.
Ecommerce inventory management is the process of managing your inventory and making sure that it is available when a customer wants to make a purchase.
You should also monitor how many items are in stock on each platform, as well as their prices so you can be alerted if one product has been selling more than others.
Along with transaction fees your payment gateway provider may charge you for additional services such as data storage, PCI compliance and so on.
Therefore it is important to shop around in order to find the best provider that suits your needs at a competitive price.
You should also take into account whether or not they have features like fraud prevention tools and international payment processing capabilities.
Abandoned Cart Recovery
Abandoned Cart Recovery is a service that sends an email to customers who have abandoned their cart during checkout, in order to offer them discounted or free shipping.
It’s recommended for any e-commerce site owner with more than 1000 items and less than 50% conversion rates on completed purchases.
Abandoned Cart Recovery can be integrated into your website in order to capture email addresses.
In order to get the most out of your abandoned cart recovery strategy, you should send an email with a coupon code or free shipping offer within 24 hours of abandonment and follow-up.