Social Media Marketing Guide For General Contractors

Created by Bold Eye Media on December 23, 2020
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social media for general contractors

Are you a general contractor that is struggling to get more leads and at the same time want to increase sales?

If this sounds like you, then it’s time for some social media.

Social media marketing is a great way to find new clients and build your business online. But where do you start? 

This blog post will walk through the different types of social media accounts, what platforms work best for contractors, how they can use them to get more leads and leverage their business even further!

What is Social Media?

Social Media is a tool that can be used to create a connection between you and your potential customers.

It allows for the sharing of information, thoughts, ideas, pictures, videos, etc., through social networking services on the internet. One way it is done is by using Social Media Marketing Tools such as Facebook, Instagram, and Twitter, LinkedIn, and the new craze today which is TikTok- which are discussed in more detail below!

“For businesses, social media has created a way to send a brand’s messaging to the right people at the right time and hope your brand sticks out to them enough to be interested, let alone loyal throughout their lives.”

-searchenginejournal.com

social media for small businesses

What are the Different Social Media Platforms That Contractors Can Use?

There are many different social media tools that contractors can use to connect with potential clients. Contractors should consider signing up for Facebook, Instagram, and LinkedIn. These three sites each provide a way for contractors to share information about their business and post photos of recent projects. 

Other social media channels like Twitter and YouTube and Pinterest may be worth looking into as well – they could present an opportunity for contractors to share videos of their work.

There are a few different social media marketing strategies that contractors can use for their business, including:

Facebook Business Page

Facebook is an incredibly powerful tool in the world with over one billion active monthly users, meaning that any contractor who doesn’t have a Facebook page will not be reaching their full potential.

Facebook is good for contractors who want to talk about what they do and have a more personal relationship with their followers, as well as those looking to promote products or services. The industry trends are showing that more businesses are turning more to Facebook as part of a social media marketing plan.

“Sprout Social’s research shows nearly 70% of Facebook users like or follow at least one brand.”

blogs.constantcontact.com

Facebook Group

This account will allow Facebook users to join a group of the same business interest where they can share information with each other about the industry. This is an excellent way for contractors to market their business to the Facebook group that they are a part of. 

Facebook Group is where contractors can share industry updates, network with other people in their field, and more!

Twitter Profile

A contractor’s Twitter account will allow people to stay up to date on the latest tweets from their business, whether it be about new projects they are holding. Twitter is excellent for most construction companies that are always on the go since it’s easy to post updates in under 140 characters. 

Twitter is also a great way to get your company in front of people who are not following you on other social media, making it much easier for them to find and follow you. Contractors can even send direct messages and reply to customer queries through this social networking site!

LinkedIn Profile

This social media profile will allow people to “follow” their business profile, see any updates or announcements, and leave comments. LinkedIn profiles are good for contractors who would like to keep their professional life separate from their private life.

Contractors can create LinkedIn profiles that allow them to list their service offerings or qualifications as well as any other relevant content. It is perfect for sharing information like business profiles, customer testimonials, and company news. 

LinkedIn has over 287 million active monthly users and is a great social network outlet for contractors who are more professional in their approach.

LinkedIn Group

LinkedIn groups are communities where people gather based on professional interests. With over 500 million users, it’s a great place for contractors to share their expertise and connect with others who may be interested in finding out more about what they do.

YouTube Channel

YouTube is a popular video hosting website that will allow contractors to upload videos, add comments, and like other videos. They can also share their page in an advertisement on Facebook or Twitter, making it easier for people to find them. 

Tiktok

Tiktok is a social media app that has been around for years and allows users to post short videos. Videos can be shared in feeds, commented on, or liked. It’s an easy way for contractors to share their expertise while also connecting with potential customers and leads.

Clubhouse

Contractors are able to post updates about their business on this social media app. It’s a great way for contractors who don’t have websites to connect with potential customers and advertise their services while also allowing them to post videos of themselves working on projects or in the field along with photos.

Website

Contractors can post their websites on social media to make it easier for people to find them as well as share any relevant blog posts or other engaging content they want potential leads and customers to know about. It’s important that contractors also include links back to their websites when posting things on different social media.

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Which Social Media Marketing for Contractors Works Best?

This is a question that cannot be answered as it varies from contractor to contractor.

Though there are plenty of social media marketing strategies for contractors that are available to use, not all of them work the same. That’s why it is important that they figure out which platform works best with their business so it can be used effectively and efficiently.

The most practical advice is to determine which social media channel will work the best for their contracting company by doing thorough research on what other people who are in similar businesses are using and what their success has been like.

There is no one social media platform that works best or worst for contractors – it all depends on the contractor’s business and what they want to promote. However, Facebook may be a good place to start because most people who are looking to hire contractors are on Facebook already.

There are three different types of social media channels: personal profiles, blog pages, or company profile pages (i.e., Facebook, Twitter, Google+, etc.). Contractors may want to create a personal profile for themselves on each social media channel that they use.

The best social media platform to use depends on what type of business you run and your target audience. It is important to do some research into which platforms are the most popular with contractors in order to find one that will work best for your business.

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Why Should Contractors Use Social Media?

Reach Out To Wide Customers

Social media is a great way to reach out to new customers, generate more leads for your business, promote deals or specials you are running on social platforms where people will see them easily (for example, Facebook groups) as well as have conversations with other contractors and prospective clients.

Promote Business

Contractors should use social media marketing to promote their business, and it also allows them to connect with clients in a more professional way.

It’s an opportunity for new customers to learn about the contractor without actually having met them before because they can see photos of what the contractor’s work looks like and read reviews from previous customers.

Brand Awareness

Social media is not only an effective way to target an audience, but also improve online visibility so that contractors appear more prominently in search engines like Google and Bing.

Attract New Clients

Contractors can use social media marketing to attract future clients and help leverage their existing marketing efforts by incorporating them into a cohesive strategy.

Contractors who are looking to grow their home services business can benefit from investing in a strong social media presence.

Contractors can use social media channels, such as Facebook or LinkedIn, to get leads for their business by including links in Facebook posts that will direct people back to the contractor’s website. 

They may also want to create a Facebook page specifically for their business and include a link to it in the “About” section of each post. Facebook post content should be about company updates, special offers, or promoting home builders industry-related articles like promoting different home services.

Contractors’ social media profiles on Instagram or Twitter, can help build awareness and credibility by showcasing past work. This is especially helpful if contractors are trying to get more customers from specific professions like digital marketing or graphic design.

Contractors can also use blog posts to share information about their company with followers on Facebook, Twitter, and LinkedIn. By periodically adding new content that is relevant to the audience they are trying to reach, contractors will be able to keep in touch with current clients while attracting potential future customers.

how can social media help leverage your business?

How Can Social Media Help Leverage Your Business?

By using social media marketing to introduce themselves, share photos and videos of past work, showcase testimonials from happy customers, answer questions on forums or blogs about the construction industry, and more, contractors can attract new leads for their contracting business.

Social media is not only an effective way to get potential leads but also improve online visibility so that contractors appear prominently in search engines like Google and Bing. Having a strong presence on social media is an excellent way to greatly increase the chances of being found by potential clients.

There are a number of benefits that contractors can get from using social media in their business, including new leads or target customers. It’s not only an effective way to get potential leads but also increase awareness so that contractors appear prominently in search engines like Google and Bing.

Contractors can attract new leads for their contracting business by leveraging social media platforms to promote themselves and showcase testimonials from happy customers on their website or blog post.

Contractors can also use social media strategies to increase their chances of being found on Google by making sure their SEO is strategically in place. This will allow them to be found for the right keywords, even if they’re not ranking high enough.

Different Social Media Strategies for Contractors

How do you use social media marketing to bring in future clients?

Social media is not just an extension of your business, it can be the very heart and soul. It’s worth dedicating time to developing a social media marketing plan that will helps you generate more leads in the future.

A well-thought-out plan will have measurable goals with strategies mapped across channels that will help you achieve your goals. These are the basic steps to getting started.

The most effective strategies will be those that are customized for each platform, optimized for search engines, and compatible with the personality of your company’s voice.

Find your target audience and create a social media marketing strategy that is tailored for them.

In addition to creating content on these platforms, you have to take care of the basics like establishing a profile, following others in your industry, and paying attention to customer feedback.

Once you’ve done all these things, then it is time for advanced strategies such as using hashtags, finding opportunities on social media sites that are relevant to you, and start conversations with those who follow your company.

Engagement

Social media can be used to engage with current and potential customers, conduct research, promote your business online through blogs or ads on social media platforms.

Get involved and engage with your customers and prospective clients by asking them specific questions, responding to their comments, or sharing content that they have found valuable.

Start conversations. Social media is a great way to build relationships with your target audience, which can be used as an opportunity for them to share feedback or ask questions about the home builders service you offer.

In turn, this will help create more opportunities for companies by allowing people who are not interested in what you have to say the chance to engage and get educated on your product or service.

Regular posting

You should post content like informative blog posts, videos of how-to tutorials about your services, or just general updates about your business.

You need to post regularly because if you don’t, your target audience will lose interest in your account. Besides, posts that are posted less frequently just don’t get as much engagement or response. Also, posts don’t take long to create, which can allow you to post more often.

Social media should be used for both strategic and creative purposes in order to make the most of it.

Provide social media links in every post if possible. This is important because it allows your followers to easily interact with your organic posts.

Post about relevant topics

You want to post content that is related to your niche, so you can attract more followers who have a vested interest in what you have to say and offer.

Posts with hashtags

This will help bring visibility to your posts because people who are interested in the topic that you’re discussing will be able to find your post.

Be consistent with posting

If you don’t post on a regular basis, followers may lose interest because they’ll think you have abandoned social media and given up. It also just won’t get as much engagement or response if it’s not posted regularly enough

It is important to post at least every other day, if not more often than that!

Share a call-to-action for each post.

Every social media channel has its own associated call-to-action (CTA). A call to action is an invitation to take a specific action. These include: reading more on a blog post, going to your website for more information, or downloading an electronic document.

Be specific with the language of the call-to-action so that you can successfully engage followers and drive them back to your site.

Sharing content

Share content on social media like Facebook that is relevant to home services and engage with others in the community by following, liking, or commenting on posts from other contractors.

Sharing content will help you establish trust with your followers and give them a better sense of who you are.

Measure Success

Tracking your social media performance is important to measure the success of your social marketing efforts. Use a tool like Hootsuite that has analytics and will help you identify what Facebook posts are performing well so that you can post more content similar to those types.

Tracking the KPI or key performance indicator of your social media efforts will also help you identify what is working and what isn’t. 

For example, it might be that posts with a video attached are performing better than those without or videos posted in the morning are performing better than those in the evening.

KPI’s are also measured in terms of:

  • the number of likes, shares, and comments.
  • number of followers
  • total posts made over a month period
  • impressions on posts (a count of how many people have seen your post)
  • click-through rate (CTR, the ratio between the clicks and impressions)

This will help you identify what is making an impact on your audience and how to best use this information in the future.

What are the Advantages of Using Social Media in Your Business?

There is no doubt that there are many advantages to using social media in your construction business to help grow and attract future clients.

  • It is also a great way for construction contractors to stay connected with their audience by publishing quick updates about the home services they are offering. This can lead them to become repeat buyers
  • It is also a great tool for other businesses to use when trying to recruit new employees, as it allows them the opportunity to see what their company culture is and whether or not they would be an excellent fit.
  • Social media can help create brand awareness by staying on top of current trends and using “hashtags” to get your message in front of more people
  • Social media is a great way for construction contractors to stay up with the latest industry news and happenings, which helps them be competitive.
  • More Businesses can reach out to a global audience of potential customers with social media.
  • Social media provides contractors with an opportunity to showcase their expertise and knowledge as well as share new ideas about their home services
  • Many contractors have found social media to be effective in attracting leads for their home services business.
  • Social media can skyrocket your digital marketing business.
  • Through social media advertising, contractors can target people who are interested in their product or service and increase the number of potential customers.
  • It can help local businesses reach new customers and increase their sales.
  • This is a great way to get your company noticed by potential leads, make them aware of your product or service, and generate revenue for your business.

 

How Bold Eye Media Can Help Improve Your Online Visibility and Attract New Clients for Your Business

Bold Eye Media is a digital marketing company that specializes in social media marketing for contractors.

These are some of the things Bold Eye Media can help you with:

  • Generating more leads on social media with targeted ads and landing pages.
  • Connecting you to new potential customers through Facebook, Twitter, Instagram, etc.
  • Increasing your company’s digital visibility with SEO and Google Adwords campaigns that are designed for contractors.
  • Helping generate a larger return on investment from your current website.
  • Preparing you for social media to be a strategic part of your marketing plan so it’s easier to scale up when needed.
  • We will also help you with SEO keywords so that you can rank higher on search engines like Google and Bing.
  • We will help you to improve your marketing strategy and attract new clients through various strategies such as content marketing, SEO consulting, graphic design & development, web design & development, pay-per-click advertising management, Facebook advertising, etc.
  • Facebook ads are a great way to reach your targeted audience without spending too much time on the research. Running a Facebook ad campaign with us can help you generate a larger return on investment from your current website.
  • They can create campaigns or conduct paid ads on different social networks that will help you raise brand awareness as well.

Bold Eye Media is the perfect partner if you’re looking to create an effective and cohesive digital marketing strategy that will help grow your business.

They also provide social media advertising, content strategy, digital marketing campaigns, video production, website design & development, SEO optimization, and much more to help improve your business awareness and attract new clients for your construction business.

Social media advertising is the key to targeting potential customers in order to increase the number of possible sales. This is a great way to get your company noticed by potential leads, make them aware of your product or service, and generate revenue for your business.

The professional team at Bold Eye Media will work with you in order to understand your needs and help you reach your goals.

It is essential for contractors and home services businesses to be active online in order to grow their business, generate new leads, and attract more customers.

Why Choose Bold Eye Media To Skyrocket Your Digital Marketing Business 

The whole process of a successful digital marketing campaign starts with a strong social media strategy. There is no getting around it, in order to be successful you need to have an active and engaging social presence on sites like Facebook and Twitter.

Bold Eye Media focuses on helping construction contractors increase their business by leveraging the power of connections through social networks such as LinkedIn for professional contractor profiles that can help generate more leads and attract more customers.

Bold Eye Media is a digital marketing agency that helps businesses throughout Canada and the United States. We take your business to new heights through our innovative, exciting, and engaging strategies. Our goal is to help you increase traffic, leads, sales conversions, and website visitors.

Bold Eye Media will provide your company with a custom social media strategy that can help you get the results you want for your business. We offer strategies and campaigns to meet any budget, as well as unlimited support from our team of talented professionals who are dedicated to helping you succeed online.

When considering an SEO company or digital marketing company, it’s important to look for an agency that is able to think outside the box. Bold Eye Media can help you with this by developing a unique and custom strategy tailored specifically for your company.

We’re confident in our ability to offer quality work because of the experience we have working with various businesses. We take pride in helping many small businesses grow so that they can compete with their larger counterparts.

Bold Eye Media is where you can get the results that will make a difference in your business. We’re an experienced, creative digital marketing agency with a proven track record of success and we’d love to work on your project! Our team has helped many small businesses grow as they compete against their larger

Bold Eye Media has the expertise and experience to help construction businesses with their social media strategy in order to increase profits, reach new clients, and maintain a strong online presence.

Social media is a powerful tool that can help contractors grow their businesses. With so many social channels to choose from, it’s important for contractors to know which one will be the best fit for them and how they plan on using it.

If you’re ready to take your business to the next level, contact us now! We’ll be happy to review your current strategy or create one from scratch.

With our expert team of professionals at Bold Eye Media on board, you don’t have a reason not to succeed.

If you want more information or would like us to create an effective social media marketing campaign tailored specifically for your needs.

Contact Us Today!

Bold Eye Media was started in Bellingham, WA to help small business reach their goals online by collaborating and reducing their stress along the way. Currently, our main office is located in Ferndale, WA but we serve clients across the United States with our Website Design & Development, SEO, and Digital Marketing Services.

Ready To Take The Next Step?

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  • 2. Roadmap

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  • 3. Proposal

    The third step is to create a proposal that identifies how Bold Eye Media is going to help you reach your goals.

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