What is a reengagement email campaign?
In a world where we are bombarded by ads and emails on a daily basis, it can be hard to sift through the messages.
A reengagement email campaign is designed to bring back inactive subscribers with an engaging message that will not bombard them.
The most important thing in this type of campaigns is how you combine your marketing goals with subscriber engagement rates or whether they unsubscribed due to “spam.”
This way, even if they did decide to leave before their subscription ended – which means more money for you!
They have the opportunity when open up these special types of emails as opposed to just getting another ad from some company about something unrelated like weight loss programs (which might actually work).
More people need help breaking down barriers between spam and what is important.
That way, they will be more inclined to re-subscribe or open your email in the future!
Why Is Email Re Engagement Important?
Some businesses are taking a page from the dating playbook and utilizing techniques to “re-engage” with leads that have gone cold.
This technique is not just for those who were once interested but now all of sudden don’t want anything to do, it’s also used by brands in an effort maintain contact with their current customers as well!
The goal–whether you’re trying to reach out or stay connected–is simply one: ignite the spark again!
A company can use email marketing to reconnect with their current and past customers by sending them ads for related products or services.
Email marketing can be an excellent way for businesses to connect with customers, especially when they are coming back from a long absence such as during holiday season absences.
“Before we dive in to the steps for implementing an email re-engagement campaign, I want to make sure it’s clear why a re-engagement campaign is a good best practice to include in any email marketing program.”
Best Practices For Re Engagement Strategy
When you want to re-engage your audience, look no further than a successful campaign.
With the right strategy and approach, it’s not only easy but also incredibly lucrative!
The first thing that pops up on our minds is: what do I send them?
Well if they were subscribed to one category of emails before opting out or being unsubscribed from those messages; we can find their email address in the report for that specific section.
Once found, just click “retain” and voila – success guaranteed!
A re-subscription campaign is a great way to protect the interest of your subscribers and increase their engagement.
It’s also an opportunity for you to ask what type of content they would want, by sending them surveys in order to determine how often email should be sent or whether there are certain topics that people don’t care about at all.
The way you present your offers and information to customers can make or break the experience.
Make sure that when they’re interacting with what you share, it’s easy for them to find exactly what they need without feeling confused by too many options.
This is all about creating an enjoyable customer journey – keep their negative data low and protect your subscriber base so they never want to leave!
What makes email re-engagement worth it?
The statistics show that your subscribers are more interested in what’s going on with you and less so about the latest trends.
Enhance your list for increased visibility to potential customers, which will lead to an increase in sales!
Don’t let your campaign’s success go to waste.
Invest in email and be sure you’re using CRM, a marketing tool that will help increase open rates by regular notifications and keep data safe from any unwanted intrusion.
If an inactive user is an issue then regularly cleaning out an email list and segmenting them will lower the rate of retention. In many cases this helps improve the health of their email lists in the long run. Reengagement e-mail – campaigns might be necessary for creating a sense of confidence.
“According to the Stats 45% of recipients who receive re-engagement emails read them.”
How Do I Start An Email Re-Engagement Campaign?
Step #1: Define Inactive Leads Or Subscribers
Before we do anything to re-engage inactive leads, we must define all Inactive Leads on our list.
The best way to gauge this is anyone who has not responded, opened, clicked or acted in any way within the past 6-12 months.
Step #2: Trim Your Email Marketing List
Start by trimming your email list of people who will never convert into paying customers. There are a few ways that you can do this, but one quick tip is to unsubscribe from any newsletters or promotional emails they signed up for before even ordering anything from you in the first place.
One way to start making sure that only quality prospects end up on your mailing list is by deleting anyone who hasn’t bought something yet and goes around signing themselves up with all those free offers out there just because it’s easy–they’ll make great additions to your competitor’s lists!
“Cleaning up your email list makes sense, as people who don’t open your emails are dead weight that’s costing you money.”
Step #3: Find Out What Your Customers Engage With
The first step to making your campaign a success is determining what worked best in the past.
Evaluate previous campaigns and see which techniques have been successful for you that can be applied again now, such as engaging with leads more often or advertising on social media channels.
Step #4: Create Your Re Engagement Campaign
If you want to re-engage your customers, the first step is making sure that each of them are receiving a relevant email.
Sending an irrelevant message will only serve as another reminder for why they unsubscribed in the first place.
Now is the time to put an offer in front of them that will make you a customer again. This can be:
- A discount on an additional purchase
- A coupon for future purchases
- The opportunity to review products they have purchased in the past and how those items have held up with time or how it was used.
Step #5: Monitor The Results!
It can be difficult to keep track of how your reengagement campaign is going.
Here are some ideas for how you can monitor the performance of your reengagement campaign:
- Track how many people open, click on links, etc. in order to gauge how engaged they are with your campaign.
- Look at how many people unsubscribe from the list after receiving reengagement email and how often they’ve been on the list before this point of time.
- Monitor how much money you’re bringing in through sales or leads generated by re engagement campaign as well as how much revenue is lost due to subscribers who unsubscribe during this process.
Re Engagement Emails Campaigns Can Increase Sales!
Email re engagement is worth it because you have a chance to turn your past customers into repeat buyers.
You can start with one email and see how the customer responds before moving on to other emails, which will allow you to find out what they want from their experience with your business.
We at Bold Eye Media know that starting an email campaign of this magnitude can be time consuming for small businesses or entrepreneurs, so we offer full-service campaigns where our team handles all the work while giving you insights along the way.